Ida Mae Home announces licensing partnership with Erin & Ben Co.
Ida Mae Home, the Texas-based home furnishings company known for its crafted quilts, bedding, apparel, totes and home décor, announced a new licensing partnership with Erin & Ben Co., the lifestyle brand founded by Erin and Ben Napier, hosts of the HGTV hit series Home Town.
Rooted in a shared commitment to quality, craftsmanship and American manufacturing, the partnership brings together two brands that believe thoughtfully designed products should be made with care, integrity and purpose.
Based in Fort Worth, Texas, Ida Mae Home designs and manufactures its quilted products in the United States, supporting domestic manufacturing, skilled artisans, and local communities. The company has built a reputation for creating heirloom-quality home furnishings while remaining dedicated to preserving the tradition of American-made production.
Through this partnership, Ida Mae Home will develop and produce collections inspired by Erin and Ben Napier’s signature style and their longstanding passion for craftsmanship, heritage and American manufacturing. The licensed collection will include quilts, pillows, home textiles, apparel and bags that blend Ida Mae Home’s expertise in quality construction with the warm, timeless aesthetic that has made Erin and Ben beloved by millions of viewers and consumers.
“From the beginning, Ida Mae Home has believed that where a product is made matters,” said Kristin Kiseljack, owner of Ida Mae Home. “Erin and Ben have inspired so many people through their dedication to preserving craftsmanship and supporting American makers. We are honored to partner with a brand that shares our values and our commitment to creating products that are both beautiful and meaningful.”
Throughout their businesses and public platform, Erin and Ben Napier have championed the importance of supporting domestic manufacturing, skilled trades and small-town industries. Their advocacy for American-made products aligns naturally with Ida Mae Home’s mission to create high-quality goods while investing in the people and communities behind them.
“Ida Mae Home is the kind of brand that deserves a bigger audience, and I am thrilled to partner with them on this collection,” Erin Napier said. “I love their commitment to American-made and that our ideals are so aligned. I love my Ida Mae quilts, bags and jackets – such colorful craftsmanship in such useful goods is the perfect marriage of quality and design.”
The Erin & Ben Co. collection by Ida Mae Home will feature thoughtfully designed products that celebrate comfort, authenticity and enduring quality. Every piece will reflect a shared belief that great design is rooted in quality workmanship and that products made with care can become part of a family’s story for years to come.
The collection will make its wholesale debut at the upcoming Dallas Markets in the Ida Mae Home Showroom (#207). Buyers can preview the collection during the Apparel & Accessories Market, June 16–19, and the Dallas Total Home & Gift Market, June 24–30.
“This collaboration represents more than a product line,” Kiseljack said. “It is a celebration of the makers, manufacturers, and families who value products created with skill, intention, and pride. Together, we’re honoring the tradition of American manufacturing while creating something truly special for today’s homes.”
The Erin & Ben Co. collection by Ida Mae Home will launch to consumers later this fall through retailers and online channels, including IdaMaeHome.com and LaurelMercantile.com.
