NY NOW roster refreshed with more than 70 new exhibitors
The next installation of the NY NOW show will open Aug. 2–4 at the Javits Center in New York, bringing together a robust and refreshed lineup of brands across the gift, home, lifestyle, jewelry and accessories categories. With more than 70 new and returning-after-hiatus exhibitors joining the show floor alongside hundreds of established favorites, this summer’s market promises buyers one of the most diverse and discovery-driven sourcing opportunities in recent memory.
“The breadth and energy of this market’s exhibitor roster reflects the first phase of what we set out to build — a show that gives buyers genuine discovery alongside the trusted brands they rely on,” said Dorothy Belshaw, NY NOW CEO. “Whether you’re a seasoned NY NOW buyer or attending for the first time, you’ll find something that surprises you.”
A broad range of product categories on display
The new exhibitor class spans an exceptionally wide range of product areas, giving buyers across all channels a reason to walk every aisle. In beauty and wellness, brands like Dr. Squatch, ESW Beauty, Weleda, Musee Bath, L’Avant and Mind Body & Scents bring natural and specialty personal care to the floor. Fine jewelry is well represented with debuts from Hine Fine Jewelry, J Fields Jewelry, Jacob Keleher Jewelry, Lauren Newton Jewelry, TACIT Fine Jewelry, and Jewels by Sanjam. Home décor and lifestyle goods round out the assortment with entries from HOMEDANT CO., LTD., Tenda Home, Prairie Dog Co Ltd, and Nawrap, among others.
Art and stationery enthusiasts will find fresh offerings from Kimberly Hodges Art & Design, Laura Flowers on Paper, and Susan Fauman, while the toys and kids’ category welcomes cuddle+kind and Kidamento Inc. Candle and fragrance buyers can explore Capri Blue, Khush Candle Co., Color & Flame Handmade, and Pura, and those sourcing accessories will find options from Foot Petals, diPrima Hair Accessories, and Totwoo Inc.
New exhibitors and those returning after a long hiatus:
ABW Designs / ArdorU / Arrtx / Beatriz Ball Collection / C&L Industries Co.,Limited / Cambrille LLC / Capri Blue/ Chaos Cleared / Color & Flame Handmade / Coodos / cuddle+kind / CuteBee USA LLC / diPrima Hair Accessories / Dr. Squatch / ESW Beauty / Fern & Petals Inc. (AVOVIVA™) / Foot Petals / Gert & Co / Grace Chuang, Inc. / Hine Fine Jewelry / HOMEDANT CO., LTD. / Ieebee / IRIZ / Ivystone Group LLC / J Fields Jewelry / Jacob Keleher Jewelry / Jessica Liu / Jewels by Sanjam / Khush Candle Co. / Kidamento Inc. / Kimberly Hodges Art & Design / L’Avant Collective/ Laura Flowers on Paper / Lauren Newton Jewelry / Lilies & Roses NY / Luxe Dominoes / Mind Body & Scents, LLC / Mother’s Tongue / MUJAGI / Musee Bath / Nawrap / Northern Wholesale Center LLC / Olivve / ORB / Oshin Love / Pacific Connections / Prairie Dog Co Ltd / Preservio / Primacy Industries Private Limited / Privee Showroom / Pura / Qingdao Poplars Gifts Co., Ltd / Red Planet Resorts / ReNewStyle Inc / Ronzworld LLC / Sarah Martinez / Simblist / SK Playing Cards and Game Totes @SKPlayingCards / Spoon Inc. / Susan Fauman / TACIT Fine Jewelry / Taskwin GP Industry (HK) Co, LTD / Tenda Home / theflowering / Totwoo Inc / Toute-Petite / Violet & Brooks / Weleda / Yaza / Young Wild and Friedman
Returning favorites anchor the show floor
In addition to all of these new resources for buyers, many notable brands are returning from past markets — bringing the depth and reliability that established accounts depend on. The Harper Group, the largest multi-line sales agency presentation at the show, returns with more than 40 lines representing everything from publishing to fragrance to candles and more. Two significant players in the wholesale rep arena, Ivystone and Simblist, will make their debut with a small footprint this summer as a teaser for their expanded presence in Winter 2027 — a signal worth watching for buyers planning ahead.
Other notable returning brands include:
A.Sanoma Inc. / Angel Dear / BE HOME / bEG Ceramics / Cody Foster and Co, Inc. / Dana Kellin / DECO BOKO / DesignWorks Collective / Enchanted Moments, Inc. / Folkmanis, Inc. / Kaweco/Elite Accessories Ltd. / Kikkerland Design, Inc. / Laguiole en Aubrac / Matr Boomie / Michael Wainwright USA, LLC / Natures Collection / Nippon Kodo Inc / Provence Platters / Retrospect Group / TELETIES / Viverano Organics
A Show Positioned for the Future
This market arrives at a pivotal moment for NY NOW. The show, recently acquired by Rockview Management Group Inc., is moving forward with renewed investment in both the exhibitor experience and the buyer community it serves. With more than a century of history connecting brands and retailers in one of the world’s most dynamic markets, the show continues to evolve — attracting international exhibitors alongside emerging independent makers and established domestic lines.
Registration is open now, and buyers are encouraged to plan their visit ahead using our online resources at nynow.com given the scope of the refreshed exhibitor floor.
