Once Again Home Co. launches Fall/Holiday 2026 collection
Once Again Home Co. (OAHC), the certified women-owned and family-run home textile brand known for turning recycled water bottles into joyful, high-performing towels, sponges and home essentials, announced its Fall and Holiday 2026 collection, featuring more than 50 new designs. The line debuted at the Atlanta, Dallas and Las Vegas Gift Shows, and will next appear at the Seattle Gift Show and Minneapolis Gift Show.
“As we look to the days ahead that grow crisper and shelves turn toward the season of gifting, we’re showing up with our most heartfelt collection yet,” said Kerry Farris, founder and CEO of Once Again Home Co.”We just celebrated our sixth year, and we are extremely proud of our growing business, which is certified women-owned and family-run. Our in-house team remains committed to every customer in both product and how we pack the boxes that leave our warehouse.”
Farris added, “This fall, we’re especially grateful for the growing community of independent retailers and sales representatives who carry our story into their stores. We’ve added four new sales representation groups this year — our highest number ever — and for the first time, we now have representation covering the full United States. You’re why we do this, and this season, we’ve built something worth celebrating together.”
Two New Product Lines Expand Retail Reach
The Fall/Holiday collection introduces two new product lines designed to help retailers reach new customer segments:
Dog Towels: OAHC’s dual-sided towels give pet owners two ways to dry off their dogs. The Big Dog Towel measures 27-inches-by-45-inches for full-body drying, while the Pocket Paw Towel, at 10-inches-by-36-inches, is built for quick, effective paw drying.
Bath Towels: Responding directly to customer requests, OAHC now offers an oversized 30-inch-by-56-inch bath towel in four new prints, designed to pair seamlessly with the brand’s Anywhere Towels and Mighty Minis for a complete, coordinated bath set.
The collection also expands OAHC’s popular Oven Mitt and Potholder program with new colorways, part of a Fall/Holiday assortment that totals more than 50 new designs across the brand’s product lines.
New artist collaboration
Art remains central to the OAHC brand, and this season’s collaborator lineup is among its strongest yet, headlined by the introduction of designer Sara Fitz alongside the brand’s lineup of returning artist favorites. Fitz brings a joyful mix of color, whimsy, and coastal charm to her designs, drawing on a background in fine arts refined through years of work in the wedding industry.
Fitz’s artwork will appear across OAHC’s GRS-certified recycled towel collection, as well as on the brand’s newly introduced GOTS-certified organic cotton tea towel and reusable bag set – a pairing the company says reflects its ongoing effort to bring artist collaborations to every corner of its certified product lines.
Setting the standard for certified, sustainable quality
Once Again Home Co. has added Global Organic Textile Standard (GOTS) certification to its credentials this year, alongside its existing Global Recycled Standard (GRS) and OEKO-TEX certifications. The addition means OAHC now certifies both sides of its product story: GRS for its recycled microfiber towels made from post-consumer water bottles, and GOTS for its organic cotton goods, including its newly introduced organic tea towel and reusable bag set.
“We believe we’re the only home textile brand using certification the way we do – not just as a badge, but as a transparent story we can tell our customers about exactly how a product was made,” Farris said. “Pairing GOTS with GRS lets us back up that story on both our recycled and our organic product lines, without asking anyone to just take our word for it.”
“Sustainability and performance aren’t a trade-off for us — they’re the whole point,” Farris said. “Every product we bring to market has to meet our sustainability guardrails and work harder than what it’s replacing. That’s the promise we make to our retail partners and their customers.”
Where to see the collection
The Fall/Holiday 2026 collection has been showcased at the Atlanta Gift Show (Darrah and Co.), Dallas Gift Show (Source One), and Las Vegas Gift Show (Next Step), and will next be on display at the Seattle Gift Show (Susie Gildea and Associates) and Minneapolis Gift Show (Next Step). Retailers can also view the full collection and place orders through OAHC’s website, Faire storefront or by contacting the wholesale team directly.
