A new era for trade shows
The Gift Fair USA makes trade shows easier, smarter and more accessible
(Sponsored) As an innovative start-up focusing on making trade shows easier, more affordable, more accessible and beneficial to both buyers and exhibitors, The Gift Fair USA’s web-based application hosts fully interactive trade shows in real time with real people. A truly unique and revolutionary solution for online events and trade shows this summer.
Fabian Santoro, co-founder of The Gift Fair USA, powered by XpoFairs, is bringing change and innovation to the gift industry. Rising costs continue to pressure businesses, making traditional trade shows less accessible. In Europe, Santoro has recently found that in-person trade shows are more expensive for buyers and exhibitors, and foot traffic isn’t what it used to be.
Determined to change the narrative, Santoro spoke to exhibitors and buyers to explore alternative solutions. This resulted in The Gift Fair UK, an online-only trade show launched earlier this year and was successful on several fronts. With North Americans making up the second largest group of attendees at The Gift Fair UK, Santoro saw the opportunity to launch a show specifically tailored to US visitors.
“We’ve always loved trade shows, we think there will always be a place for them as the experience is unmatched,” Santoro said. “This online-only trade show is meant to complement them, much like e-commerce complements brick-and-mortar retail. For exhibitors, it cuts down on costs, time and effort needed to get potential new customers. For buyers, it offers more choices and greater convenience at a fraction of the price.”
Exhibitors can present their brand to a wider audience — The Gift Fair USA capacity is limitless, meaning more leads, opportunities and a greater return. Exhibitors get real-time leads as soon as buyers reach out, allowing instant response time. All leads are automatically saved, making follow-up faster, easier and more effective.
The Gift Fair’s online platform supports eco-friendly business practices, drastically reducing the carbon footprint.
“Reducing waste is something that we prioritize as a business. Online-only trade shows reduce well over 95% of material waste,” Santoro said. “The environmental factor appeals to many companies that want their business objectives met, but also want to be more ecologically responsible.”
Understanding that time is valuable, The Gift Fair USA allows attendees to access the event instantly, anytime, anywhere. The platform is designed to fit into their schedules, not the other way around.
Thanks to The Gift Fair USA’s expert tools, exhibitors can skip the stress of building a stand from scratch.
“The technology used for the show is incredibly powerful because it makes complex things beautifully simple,” Santoro said. “We are here to help every step of the way as our commercial team offers demos, onboarding calls, access to instructional videos, and more. Most people are surprised to learn that they will already have the assets to build a stunning stand. Once you have the images or videos you want to use, you can easily create your stand in under 10 minutes using our beautiful templates.”
At the heart of The Gift Fair USA is a mission driven by the needs of the industry itself.
“The thing we are most proud of is that we have made trade shows for exhibitors by exhibitors,” Santoro said. “The industry leads the show, not the venue or the organizers. Our primary focus is helping our attendees, both exhibitors and visitors, achieve their business aims.”
The Gift Fair USA
January 23, 2026 – February 27, 2026
To learn more about The Gift Fair USA, visit www.thegiftfair.us
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