Editor’s Picks: Summer 2026 Atlanta Market brings fresh finds to retailers By Carly McFadden

If there’s one thing Atlanta Market never fails to do, it’s remind me that our industry is fueled by creativity. The June 9-14 market began a month earlier than normal this year due to the FIFA World Cup, and around every corner was a product that made me laugh, a clever merchandising idea, a fresh colorway or a brand putting a new spin on a tried-and-true category.

This summer’s market felt especially playful. Food-inspired motifs continue to have a moment and entertaining remains a strong driver of purchasing decisions. Retailers are still looking for products that help customers celebrate the people and lifestyles that matter most to them.

Over several packed days of showroom appointments, trendspotting across thousands of SKUs and lots of comfortable-shoe mileage, I took note of several products that stood out from the crowd.

Below lies some of my favorite discoveries from Summer 2026 Atlanta Market.