A Nice Ring to It
Of all types of jewelry, the ring contains perhaps the most personal meaning for the wearer. Since the dawn of humankind, finger rings have been symbols of love, religion, status and affiliation. Today they are still an important form of self-expression.
For jewelry makers like Whitney Howard Designs, rings are an exciting category. They recycle lead-free pewter to create meaningful and inspirational jewelry. “We create tangible, wearable objects that remind us of the people and things we love, and the inspiration and connections we seek,” said Whitney and Howard Schwartz, owners of Whitney Howard Designs. “All our rings are adjustable cuff style and that allows us to accommodate many ring sizes,” Howard Schwartz added. Priced to retail under $20, they encourage customers to stack them for everyday inspiration.
For retailers who want to meet all of their customers’ needs, adjustable rings are a good choice. “All the rings we sell are adjustable, therefore stores do not have to carry different sIzes,” said Christol Leon, sales director of Julio Designs.
Tara McGowan, director of sales for Moonglow Jewelry, agrees with the importance of adjustable rings. “You can’t guess someone else’s ring size, so it was crucial for us to offer an incredibly meaningful and highly giftable option with our adjustable ring,” McGowan said. Moonglow offers jewelry featuring a picture of the moon from the date of your choice. “In a matter of months, the Cosmic Spiral Ring became our #3 seller overall… consumers want rings,” she added.
Offering unique and fun holiday collections is a great way to cross-merchandise during the busy fourth quarter. Spin Rings are one of the top sellers in the Roman Christmas Jewelry category. They have an adjustable back, which is very important when capturing the gifting side of sales. The Spin Rings are made with cubic zirconia crystals and are a conversation starter when they spin. “As with all of the jewelry we create, we make them fashionable and beautiful so that consumers might make a purchase for themselves as well,” said Beth Lang, president of Alexa’s Angels at Roman.
Stackable rings are a hot jewelry trend for tgbBrands. Ciao! by Coco + Carmen is an easy, grab-and-go stackable ring concept with pre-made ring sets that are held together in a base ring band.
“Being able to make jewelry personal, THAT matters to people. The rings become a sentimental memento that will be treasured for a long time to come. We type on our phones and computers all day. It’s comforting to see something special on your hand throughout the day that really matters,” McGowan said.