Gift Shop Plus Spring 2022
A Nice Ring to It By Julie McCallum

There’s no such thing as too many when it comes to this jewelry category

Of all types of jewelry, the ring contains perhaps the most personal meaning for the wearer. Since the dawn of humankind, finger rings have been symbols of love, religion, status and affiliation. Today they are still an important form of self-expression. 

Enamel ring stacks from Maya J Jewelry
Enamel ring stacks from Maya J Jewelry offer a colorful celebration of a woman’s personal style.

For jewelry makers like Whitney Howard Designs, rings are an exciting category. They recycle lead-free pewter to create meaningful and inspirational jewelry. “We create tangible, wearable objects that remind us of the people and things we love, and the inspiration and connections we seek,” said Whitney and Howard Schwartz, owners of Whitney Howard Designs. “All our rings are adjustable cuff style and that allows us to accommodate many ring sizes,” Howard Schwartz added. Priced to retail under $20, they encourage customers to stack them for everyday inspiration. 

Piano Ring from Whitney Howard Designs
For music lovers, Whitney Howard Designs offers a piano ring, a guitar ring and a violin ring, each with stunning details.

For retailers who want to meet all of their customers’ needs, adjustable rings are a good choice. “All the rings we sell are adjustable, therefore stores do not have to carry different sIzes,” said Christol Leon, sales director of Julio Designs. 

Rosie group of 3 from Julio Designs
Adjustable fashion rings with genuine stones from Julio Designs are available in several styles and gemstones.

Tara McGowan, director of sales for Moonglow Jewelry, agrees with the importance of adjustable rings. “You can’t guess someone else’s ring size, so it was crucial for us to offer an incredibly meaningful and highly giftable option with our adjustable ring,” McGowan said. Moonglow offers jewelry featuring a picture of the moon from the date of your choice. “In a matter of months, the Cosmic Spiral Ring became our #3 seller overall… consumers want rings,” she added. 

Cosmic Spiral Rings from Moonglow Jewelry
Wrapping gently around your finger with a Swarovski crystal on one end and a moon from any date of your choosing on the other, the Cosmic Spiral ring is what Boho dreams are made of. Its unconventional design is both eye-catching and beautiful, from Moonglow Jewelry.

Offering unique and fun holiday collections is a great way to cross-merchandise during the busy fourth quarter. Spin Rings are one of the top sellers in the Roman Christmas Jewelry category. They have an adjustable back, which is very important when capturing the gifting side of sales. The Spin Rings are made with cubic zirconia crystals and are a conversation starter when they spin. “As with all of the jewelry we create, we make them fashionable and beautiful so that consumers might make a purchase for themselves as well,” said Beth Lang, president of Alexa’s Angels at Roman. 


Silver Snowflake Spin Ring from Roman
Snowflake Spin Rings are one of the top sellers in the Roman Christmas Jewelry category. They come displayed in a padded ring tray with a branded header card. 

Stackable rings are a hot jewelry trend for tgbBrands. Ciao! by Coco + Carmen is an easy, grab-and-go stackable ring concept with pre-made ring sets that are held together in a base ring band. 

CIAO Ring Stacks by Coco silver and gold from tgbBRANDS
Ciao! by Coco + Carmen rings and bases are packaged on faux suede hangtags and merchandised on a branded spinner display. 

“Being able to make jewelry personal, THAT matters to people. The rings become a sentimental memento that will be treasured for a long time to come. We type on our phones and computers all day. It’s comforting to see something special on your hand throughout the day that really matters,” McGowan said. 


QUDO INTERCHANGEABLE pink ring toppers
With QUDO INTERCHANGEABLE, customers can create their own piece of jewelry with 30 different top designs compatible with their exclusive rings, bangles, necklaces, charms and earrings. 
Dainty Layering Ring Sets from Mud Pie
Sets of four gemstone, pearl and pavé rhinestone layering rings by Mud Pie come in a corked glass jar.
Lavender Amethyst Ring Fiori Collection from Anatoli Jewelry
The lavender amethyst double band ring from the Fiori Collection by Anatoli Jewelry is inspired by the calming, beautiful and iridescent stones that are never out of style.
Statement Ring in Blue Topaz with 18k Gold Vermeil from Anatoli Jewelry
Anatoli Jewelry presents sterling silver rings with 18k gold vermeil accents.

Julie McCallum

Julie McCallum is editor-in-chief of Gift Shop Magazine. She is formerly the editor of Museums & More and has more than 25 years experience in publishing.

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