An Update from Freehand Goods By Debbie Eisele

Creativity and social media played a role in success during COVID-19

With so many makers facing similar challenges right now, we encourage you to Share Your Story so we can share it with our readers.

Freehand Goods, a retail store and maker located in Florida — Photo courtesy of Freehand Goods

Seth Daniels, owner of Freehand Goods, creates Florida-inspired leather goods, candles, grooming products, apparel, soy candles and various home goods — all made in-house or locally curated. Recently featured in Gift Shop’s Spring issue, this maker and retailer provided us a look at how the business has responded to the coronavirus challenges.

How are you reaching your customers?

Social media advertising and organic referrals from our retail store customers.

Are you offering any products or services to help pandemic relief funds, first responders, medical personnel, the local community or other nonprofits?

We have done numerous charity sales in which all proceeds were donated to various local organizations that help industries that suffered the most during the pandemic.

>>ALSO SEE: Freehand Goods.

How have your online offerings and services changed?

We started offering free local delivery.

How are you spreading the word about new product introductions?

100% social media.

What helpful tips would you like to share with retail buyers during these unprecedented times?

Now is the time to get creative. I believe what has helped us get through these difficult times has been constantly introducing new products and branching out from our usual realm of product. Along with getting brave about our marketing/advertising radius, we’ve begun receiving orders from all over the country after having broadened our ad reach. Keep your head up and keep hustling!

Debbie Eisele

Debbie Eisele is the former managing editor for Gift Shop Plus, Stationery Trends and a variety of special issue publications, including: The Guide, Holiday Shop, Celebrations & Occasions and Waterfront Living.