Summer 2008
Baskets that Work
By Shirley George Frazier
Gift retailers like you can benefit from creating and selling a wide assortment of gift baskets. Here are some ideas to get your creative juices flowing.
Shirley George Frazier
Shirley George Frazier is recognized as the foremost authority on the gift basket industry. She's appeared on The Food Network and CNBC, is quoted in business and consumer magazines, and is author of How to Start a Home-Based Gift Basket Business and The Gift Basket Design Book. Shirley also conducts gift basket classes, operates GiftBasketBusiness.com, and works with small and large retailers to develop successful gift basket programs.RELATED
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