Winter 2010
Best Sellers in Dysart, Iowa By Tom Lundvall


Isabelle’s Originals and Ivy Threads

Six years ago, Robin Werner opened her first store, Isabelle’s Originals, offering machine-quilting services to other quilters. Three years ago, she added fabrics to the store and Ivy Threads to the name. Finally, in September she moved into a larger store, and expanded her offerings once again. Werner has successfully continued to grow her business.

“My real passion is designing,” says Werner, “Many of the people that come to me, want quilts designed for them. They want to spend their time and effort making the quilt, not designing the patterns.”

Inspired by Deb Ewoldt’s Rustywear clothing, Werner took the process one step further, and applied the technique to bolts of cloth. Once dyed, the material is offered as RustyYards.

Everyone who walks into Isabelle’s Originals and Ivy Threads will find not only the inspiration for their project but all the materials needed to execute it.

Best Sellers
Overall: Custom Quilt Patterns
Material: RustyYards
Patterns: Contemporary print styles
Kitchen: Cookbooks
Quilting kits: Blue Underground Studios

Robin Werner, Owner
IsabelleOriginals.com

Mouse over images below to view.


Editor’s Note: Months ago, Wanda Petersen, the owner of Sassy’s Boutique, wrote in urging that GIFT SHOP take a look at her small town. At a time when dire economic news hounded the headlines, Dysart was welcome news, she added. Since then I have been amazed not just at Wanda’s energy and enthusiasm but at what a success story Dysart truly is. The town is full of successful and energetic retailers just like Wanda.

Finally, write in to share your stories with us. Email me, Poornima Apte, at papte@giftshopmag.com. There are many ways to participate in the magazine.

Tom Lundvall

Tom Lundvall is the Benton County correspondent for the Cedar Rapids Gazette and has frequently covered and written about businesses in Dysart. He is the former editor for The Vinton Eagle, an area newspaper.




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