Coastal Currents: Regional Styles of the American Shoreline
From the classic charm of New England to the rich, sun-drenched hues of the Southeast, the U.S. coastlines are just as breathtaking as they are varied.
The Gift Shop® Plus Summer 2025 Trend Report takes a scenic trip up and down the nation’s coasts, discovering the unique visual stories each region tells through their history and natural beauty. From tabletop and home décor to stationery and giftables, those stories permeate retail in a way that inspires customers, evokes nostalgia and brings the coast inside their homes.
Here we present five key American shorelines and their distinct styles: New England Classic, Southern Roots, West Coast Style, Southeast Tropical and Lakeside.
New England Classic
Where salty air drifts along the Northeast coast, this aesthetic is reminiscent of lobster bakes, porcelain whites and polished nautical charm.
Southern Roots
Steeped in blue-green hues and organic materials, the South presents a laidback, warm take on coastal style.
West Coast Style
Breezy yet elevated, this California-inspired roundup exudes ease and sophistication at once.
Southeast Tropical
From rosy flamingos to vibrant underwater creatures, this tropical collection is brimming with life and seaside sparkle.
Lakeside
The quietest of all takes on coastal style, this design approach provides rustic, serene stillness with a cozy nod to nature.
