Spring 2013
Eventful Endeavors By Becky Tyre

Get the Word Out and the Customers In!

To have success in retail is to have a growing stream of customers walking through the front door and returning year after year. In-store events are a fun way for businesses to engage with customers, attract new customers and reward loyal patrons. Create an exciting retail experience and memorable events and customers will remain loyal, recommend the store to others, expanding the customer base and increasing sales.

Events for Every Season and Reason!

Our Facebook Friends Share Event Ideas!

Cookbook author book signing or workshop about slow-cooker recipes just in time for back-to-school. Courtesy of Polka Dot Press, Tallahassee FL.
Calendar suggestion: August

Sampling Saturday specialty food sample day. Courtesy of New England Everyday Goods, Peterborough NH.
Calendar suggestion: any month; especially popular prior to holidays

Wine cork birdhouse workshop. Courtesy of Sweet Grass, Mooresville NC.
Calendar suggestion: Spring

Ice cream social with doggie ice cream on hot summer days. Courtesy of Best Buddies Dog Boutique & Bakery, St. Petersburg FL.
Calendar suggestion: Summer

Tablescapes for holiday tables. Courtesy of Root Candles, Medina OH.
Calendar suggestion: November and December

Plaid Friday Shop Local day after Thanksgiving sale. Courtesy of New England Everyday Goods, Peterborough NH.
Calendar suggestion: Late November, Black Friday

Team Spirit wreath workshop. Courtesy of Polka Dot Press, Tallahassee FL.
Calendar suggestion: Fall

Pretty Paper Hat Pro motion, charity benefit. Courtesy of Basketreve, Mount Pleasant MI.
Calendar suggestion: Depends on community needs

Guess How Much We Love You contest; Easter charity event. Courtesy of Molly’s Paperie, Lake Alfred FL.
Calendar suggestion: Just prior to Easter

Flip Flop Hooray workshop. Courtesy of Polka Dot Press, Tallahassee FL.
Calendar suggestion: Just prior to spring break

Quarterly tea parties to introduce new products. Courtesy of Anna’s Paperworks, Greencastle PA.
Calendar suggestion: Quarterly, seasonally

Becky Tyre

Becky Tyre is the senior trends editor for GIFT SHOP Magazine and the owner of the Retail Details blog.

Social Connections

This week, we honored our 2025 Gift + Stationery Spotlight Award winners with a breakfast ceremony at @americasmartatl ⭐️ This extraordinary class of honorees represents people who are shaping & making their mark on the industry. Congrats to our winners, and thank you to ANDMORE and @giftforlife_ for sponsoring this event ❤️ ... See MoreSee Less

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