Harvest Haul: Home décor, hosting trends shaping Thanksgiving 2026
Candles lit. Glassware reflecting the afternoon light. Seasonal scents wafting through the air. If there is one moment to recreate in-store when selling Thanksgiving, this is it: the table set, full and untouched, just before guests sit down.
More than 80% of Americans celebrate Thanksgiving, and the gatherings are fuller than ever, according to the Togetherness Report 2025. Hostesses are investing in the holiday as well, with the average household spending nearly $700 in 2025 between food, drinks, décor and other miscellaneous items.
While Thanksgiving remains a high-participation holiday, purchasing is shifting toward versatile pieces that work across the entire fall season. Transpac is leaning into that with fresh twists on core motifs and a focus on figural décor, including standout items like its Highland cows, which are gaining traction this year.
Gift Shop® Plus learned what’s driving the Thanksgiving hosting and tabletop category — plus, how retailers can position it in-store.
How is Thanksgiving décor and hosting evolving for 2026 and beyond?
Rachael Stanfill, Director of Product Strategy, Transpac Brands: While traditional Thanksgiving themes continue to dominate, there’s an increasing blend of modern touches with classic elements. Thanksgiving décor has stayed rooted in nostalgic autumn motifs like pumpkins, turkeys and harvest-inspired items. However, there’s a shift toward adding more versatile pieces, such as light-up décor and ceramic pumpkins that offer both functionality and long-term appeal. Additionally, there’s been a push to develop tabletop pieces with a longer shelf life that give off a “fall” feel rather than being exclusively Thanksgiving-themed, ensuring that they can be enjoyed throughout the season.
What color palettes are defining the season? Are you seeing movement beyond traditional harvest tones?
Stanfill: While traditional harvest orange and yellow tones remain, we continue to see a shift toward more muted and sophisticated shades. Amber colors and metallic finishes are offering more earthy and elegant hues.
What motifs or design directions are gaining traction right now?
Stanfill: Traditional motifs like pumpkins, turkeys and autumn leaves remain central to Thanksgiving décor. Luxurious finishes, such as metallics and plush textures, have been incorporated into traditional pieces, offering a more refined take. Additionally, acorns are in demand as part of the broader fall aesthetic, further emphasizing nature-inspired elements. Our customers also like to add a touch of whimsy to their harvest decorating. We’re seeing Highland cows, harvest birds and whimsical ducks trending.
Are there any unexpected looks or trends retailers should be paying attention to?
Stanfill: One unexpected shift has been the growing interest in sophisticated, elevated designs that still maintain a classic feel. For instance, we’re seeing more demand for high-quality, finely crafted pieces like elegant ceramic or glass pumpkins and intricate turkey décor that add a touch of refinement to fall displays.
What product categories are performing best for Thanksgiving hosting?
Stanfill: While pumpkins remain the top-performing category, there has been a slowdown in the Thanksgiving-specific tabletop products compared to other holidays like Halloween and Christmas. To drive better performance, it’s important for tabletop items to have a longer shelf life that extends beyond Thanksgiving. Consumers are leaning toward versatile pieces such as serving platters, bowls and plates that fit seamlessly throughout the fall season.
Additionally, figural décor continues to be a standout for Transpac, serving as decorative accents that seamlessly integrate into a variety of home styles while adding a playful contrast to more traditional offerings.
What merchandising strategies are helping drive Thanksgiving sell-through in-store?
Stanfill: Effective in-store merchandising for Thanksgiving often centers on creating an immersive, seasonal atmosphere. Prominent displays that feature cohesive table settings can encourage consumers to envision these products in their own homes. Cross- merchandising is also key, pairing items like serving platters with coordinating pumpkins to drive additional sales. Additionally, strategically placing light-up décor and larger centerpiece items near entrances or high-traffic areas can draw attention and inspire customers to make purchases.
What are a few standout or bestselling items from your current assortment, and what makes them special?
Stanfill: Our newly introduced fall-themed Highland cows have quickly become a highlight. These charming, character-driven pieces have a unique appeal, bringing a whimsical yet cozy touch to any fall display.
