Products with Purpose
Mary Square Kelly Shiley, owner
Mission: Mary Square’s mission is to create products that allow both retailers and consumers to purchase products that are more than a gift.
Products that give back: Mary Square gives back in a variety of ways through its new Five & Two program. One hundred percent of all profits from Five & Two Marketplace, a designated portion of Mary Square’s retail web site, are donated to World Help to provide clean water to third world communities in sub-Saharan Africa.
How do the products serve the mission? Each purchase of a gift product through the company’s Five & Two program represents an opportunity to share encouragement and resources to communities worldwide. 
Plans for the future: “We are developing a social media engagement program that directly impacts consumers to increase sell through in our retail partner stores,” Kelly Shiley said. “Each Mary Square product will feature a hashtag on the hangtag that encourages consumers to upload a picture of their product to Twitter or Instagram with the hashtag #MSFiveAndTwo. For each uploaded picture, Mary Square will donate 25 cents to the clean water initiative. The hangtag will also include a link for consumers to see how their collective purchases add up. Since our Five & Two program is named after Jesus’s parable of the five loaves and two fish used to feed thousands, we want consumers to see how their 25 cents adds up to change the world.”
How can retailers get more involved? Encourage consumers to participate in the #MSFiveAndTwo campaign at point of purchase. The more consumers participate, the more Mary Square can donate.
For more information, visit www.MarySquare.com
