Gift Shop Plus Spring 2023
Sustainability and eco-friendly trends in paper and stationery By Libby Llanso

Families can be such valuable resources in life and for me, my family has been truly life changing. My grandfather’s passion with printing began over 40 years ago repurposing hardcover books into paperback books.

Libby Llanso
Libby Llanso

Ten years later, along came my mom and her creative brain. Before she knew it, she and my dad had started a coaster business using the leftover old book covers. In a way, sustainability has always been at the forefront of my family’s businesses. So, it just made sense that the next generation would be Seedlings — a sprout deeply rooted in sustainability.

I think it’s important to be mindful of our practices and ask ourselves how we can do a little better and be a little kinder to this planet of ours since it is in fact the only one we have.

Seedlings started as the next generation of Legacy. We saw what our parents were doing and thought, “Why can’t we do this, but in our own way?” We had some of the best brains in the industry to pick, to use their resources and to start Seedlings. Seedlings started with a small card line, boxed card sets, coasters (of course) and a few notebooks. It’s grown into calendars, planners, more than 200 cards in our line, and even into wellness.


What I’m most excited about our growth and where we’re going is our commitment to keep learning and doing better. We want to be cello free, so we’re making it a reality even though the options currently available don’t work with our envelopes. We have been working on a new way to keep our cards and envelopes together and introduced it at *Noted!

SeedlingsSeedlings is growing and, in that growth, I want the changes — even the small ones — to be rooted in our passion for sustainability. Earlier this year, we got rid of the plastic box for our coasters, and we’ve created the concept of a coaster bar where the customer creates their own assortment and bands the coasters with our seed paper belly band and seal. Seedlings created a completely zero-waste Postcard Calendar with a few things in mind: our signature seed paper still being a main part; keeping all those gorgeous foil details and stunning art; and ditching the waste of a normal calendar product. We obviously

LOVE a calendar but hate how every year it’s just thrown away. This product has nothing that needs to be thrown away. The packaging? Plantable. The calendar? All can be upcycled. Done with your month? It’s now a postcard. Leftover date grid? It’s full color and foiled art to keep!


We only print on our seed paper with an inkjet because in order to print our beautiful artwork, the heat of the printer would kill the seeds (the whole point of the paper!) so this is why you don’t see our art printed on seed paper but rather our packaging!

There are so many cool, sustainable alternatives to tree-based paper. We’ve worked with paper made from grape leaves, and one of my all-time favorites is paper made from recycled cotton left over from the waste of the textile industry. Seed paper is, of course, our bread and butter — it’s made from post-consumer waste and then embedded with seeds. This paper is biodegradable and eco-friendly, and no trees are harmed in the process of creating it.

Sustainable or eco-friendly paper can be used for many things. In our own realm, we’ve begun looking at using these resources to create gift tags (this could be in our future…), wrapping paper, business cards — anything you do with paper could be replaced with some eco-friendly paper.

Featured image: The zero-waste Postcard Calendar from Seedlings has nothing that needs to be thrown away.

Libby Llanso

As the granddaughter of Legacy Publishing Group founders, Libby Llanso grew up in the stationery industry. So it comes as no surprise that when Libby found herself doing creative direction for Seedlings, an offshoot of Legacy, she was a natural. With the help of her incredible team, Seedlings has won five Louie’s, three *Noted@Noted awards, and the great honor of winning the 2022 Louie Card of the year. As Seedlings expands and grows, Libby’s goal is to keep expanding with it. Shifting more into eco conscious practices and creating a paper world where you can have your paper and plant it, too. Libby is a 2022 Gift + Stationery 40 Under 40 Honoree.

Social Connections

Gift Shop Plus Spring 2024 has arrived, and it couldn't be a more gorgeous issue! 🌷 Cover to cover, this edition is packed with the latest trends to help guide business as you begin to think about the next buying cycle in just a few months. "Radiance, Redefined" (page 54) introduces four jewelry makers, unveiling the freshest trends in the market. To learn which eco-conscious companies are launching collections that positively impact the planet, flip to "Green-Living Essentials" on page 62. We're also thrilled to introduce a new category for us at the magazine: Sports & Tailgating. Head to page 66 to read about products that will elevate the tailgating experience and learn how to merchandise for the NFL's budding demographic. Also in this issue is our Stationery Lookbook, Halloween & Fall Décor feature and dozens of the freshest product offerings. Read our Spring 2024 issue here:📸 courtesy of Océanne. ... See MoreSee Less
View on Facebook
Gift Shop Plus Spring 2024 cover
Get one year of Gift Shop Plus in both print and digital editions for just $16.

Interested in reading the print edition of Gift Shop Plus?

Subscribe Today »

website development by deyo designs