Winter 2020
Swoozie’s By Debbie Eisele

A store that provides convenience and solutions for the “woman-on-the-go” 

Swoozie’s provides gifts and entertaining and party décor in two locations in North Carolina, Greensboro and Charlotte. Since its inception a decade ago, the business has grown to a total of seven retail stores across multiple states. Founded by Kelly Plank-Dworkin, the store provides convenience and solutions for the “woman-on-the-go.” 

Swoozie's an exterior image of the store

The business employs 150 individuals, known as crew members. “Every crew member serves as the foundation of this company — a company that is 95% women,” said Ashley O’Donnell, marketing representative for Swoozie’s.

Kelly president and Ashley ODonnell
Founder Kelly Plank-Dworkin and Ashley O’Donnell.

The store is conducive for a quick “zoom in and zoom out” purchase of all things needed for an event or special occasion. “We want Swoozie’s to provide that opportunity to check multiple things off the list — while also serving as an opportunity to just explore, get inspired, and be happy,” said O’Donnell.

Swoozies merchandise display
Merchandise displays are rotated and provide an array of pleasing product.

“Swoozie’s is the one-stop ‘party in a box!’ We strive to be that solution for our customers that still provides a retail experience that is the total package: wonderful customer service, unique merchandise and a space that just feels happy,” she explained. The store offers gift personalization on over 100 gifts, designer brands, exclusive gifts, gift wrapping services and even custom designed invitations created in-house by its graphic designer.

Swoozies Football merchandise Display
Customers can shop for any occasion or event, even football.

Swoozie’s also carries exclusive product designs for a well-curated mix. “Overall, we have such a variety because of our seasonality and ever-changing merchandising assortment. Part of the Swoozie’s magic is always finding something new when you come in,” she said.

Swoozies holiday display
Swoozies creates holiday displays that capture its customers’ attention.

At its core, Swoozie’s offers a promise of outstanding customer service, and a commitment to giving back to its communities. The business is involved with local charities and cancer research foundations. “These are the things that make us who we are,” O’Donnell said.

Swoozies gourmet food display
From throws to cuddle with to frames to display, the store offers a tantalizing mix of merchandise.

Best-Sellers at Swoozie’s

  • Kitchen items: Corkcicle collection (customizable); New Skinny Can Coolers; Personalized
  • Fancy Panz casserole carrier
  • Apparel and/or accessories: O-Venture Key Rings
  • Baby and kids: New Disney Blankie Tails (personalization available)
  • Partyware: Exclusive funny napkins and partware that offer signature sayings and are all designed in-house.


Debbie Eisele

Debbie Eisele is the managing editor for Gift Shop Plus, which now includes museums&MORE, and Stationery Trends. Eisele is also the managing editor for a variety of specialty publications including: The Guide, Holiday Shop and Celebrations & Occasions.

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