Gift Shop Plus Summer 2023
Tangible memories: The latest offerings in custom gifts and souvenirs By Carly McFadden

Memories are at the heart of life.

Custom gifts and souvenirs commemorate life’s moments, from vacations to birthdays and everything in between. Offering such products enables retailers to connect with their customers.

“Customization allows retailers to set themselves apart and curate a truly special collection in their store that keeps customers coming back for more,” said Tamara Moran, president of Town Pride.

Additionally, retailers can take advantage of customization by showcasing products created specifically for their stores.

“This offers unique-to-specific-store items and can represent popular ideas or themes within the community that make such products desirable purchases,” said Tara McGowan, director of sales at Moonglow Jewelry.

Here we provide a roundup of customizable products and souvenirs to help bring shoppers’ memories to life.