Steeped in Success
Invite Your Customers to Stay
Jan Acker, community relations manager at Stash Tea, has the following ideas for marketing tea in your store:
Place some loose-leaf tea in a cup that customers can see and smell - the fragrance of tea always helps sell. Customers are also surprised to see how different, different varieties of tea look.
Introduce your customers to tea by including a tea bag or two as a thank-you gift in their shopping bags.
If you store your tea bags in jars, attached a fresh, opened tea bag to the underside of the lid, so the customer can smell the tea when she opens the jar.
Brew a pot or two for in-store customer events.
Peter Hewitt, chief executive officer of Tea forté, recommends cross-merchandising teas with related goods: porcelain cups, books on tea. "You want to set a little stage to sell your teas," he says.
Article Resources
Wholesalers
Bag Ladies Tea
617.254.3336
BagLadiesTea.com
Crazy Rumors
877.786.6776
CrazyRumors.com
Mighty Leaf Tea Company
877.698.5323
MightyLeaf.com
Primula Tea
732.390.5600
PrimulaTea.com
SerendipiTea
888.832.5433
SerendipiTea.com
Stash Tea
800.547.1514
StashTea.com
Tea forte Inc.
800.721.1139
Teaforte.com
Teaposy
888.389.4123
Teaposy.com
Industry Experts
Brown Marketing Communications
404.252.7399
BrownCommunications.us
The Tea Association of the USA Inc.
212.986.9415
TeaUSA.org
Retailers
Spice Merchants, KS
Shore Birds, CA
Additional Resources
Barnie’s Gourmet Coffee & Tea Company
866.302.8700
BarniesCoffee.com
Caffe D’Amore Inc.
800.999.0171
CaffeDAmore.com
Cary’s of Oregon
888.822.9300
CarysofOregon.com
Davidson’s Teas
800.882.5888
DavidsonsTea.com
Door County Coffee & Tea Co.
800.856.6613
DoorCountyCoffee.com
GlobeTrends Inc.
800.416.8327
GlobeTrends.com
ineeka
312.661.1550
ineeka.com
Lexington Studios
781.750.8191
LexingtonStudios.com
Pelican Bay Ltd.
800.826.8982
PelicanBayLtd.com
Revolution Tea
888.321.4738
RevolutionTea.com
SBS Teas
919.455.5971
SBSTeas.com
The Republic of Tea
800.298.4832
RepublicofTea.com
The Metropolitan Tea Company Ltd.
416.588.0089
MetroTea.com
Torn Ranch
415.506.3000
TornRanch.com
Too Good Gourmet
877.850.4663
TooGoodGourmet.com
Poornima Apte
Poornima Apte is an award-winning experienced freelance writer and editor. Learn more at wordcumulus.com.Social Connections
This year’s outlook is just peachy.![]()
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The Pantone Color Institute named Peach Fuzz (PANTONE 13-1023) its 2024 Color of the Year, and the hue is already permeating retail. Here we present the latest products adorned in the peachy hue, as well as four complementary hues selected by Pantone for 2024. Read the Spring 2024 Trend Report here: giftshopmag.com/article/spring-2024-trend-report-peach-fuzz-and-its-supporting-cast/![]()
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📸: Photo courtesy of Mud Pie.
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