The new destination for wholesale gifts

{Sponsored} For a gift shop owner, the process of sourcing products has its challenges. While trade shows can be one-stop-shops for buyers, they can also be complicated and overwhelming; coordinating with distributor reps, keeping track of different lines being purchased and calculating the landed-costs of various products can make anyone’s head spin.

Now there’s a simpler solution: Tundra. Co-founded by the husband and wife team of Arnold and Katie Engel in 2017, Tundra is a wholesale marketplace that helps independent retailers easily discover and stock up on great products from brands within the United States and Canada.

“We were wholesale buyers ourselves in the past, and we saw firsthand how inefficient the buying process could be for small businesses. Our goal was to create a marketplace that took the stress out of buying wholesale,” said Arnold Engel, CEO of Tundra. “The answer was a zero-commission marketplace with guaranteed best prices and guaranteed on-time delivery, so that retailers can buy with confidence.”

The wholesale platform now features over 100,000 products and caters to thousands of retail buyers. And while the product offerings span numerous categories, Tundra’s gift assortments are particularly strong, making it a perfect solution for gift shops of all sizes.

“Tundra has an incredible selection of ‘Grade A’ products at very competitive prices,” said Elana Smith, co-founder of One World Zero Waste in Tequesta, Florida, said. “Ordering is simple, straightforward, and delivery is prompt … I wish every wholesaling company was as easy (to work with), conscientious and trustworthy as Tundra.”

One of the benefits of Tundra for retailers is the level of transparency in placing orders. All costs are calculated at the time of purchase, leaving retailers knowing exactly what they are spending. Tundra’s platform also offers real-time reviews from other gift shop owners, helping buyers to collectively gain more insight into the products they’re purchasing. Many products ship for free directly to retailers with average lead times of less than seven days.

“Brands on Tundra are now able to put out better pricing and lower minimums than anywhere else. They are standing by their promised delivery dates so retailers can try these brands without risk,” Engel said. “This opens the door for more independent businesses to participate in the wholesale market. It puts more profit back into the hands of retailers and suppliers so they can reinvest in their growth and create more value in the wholesale ecosystem.”

But the best part of Tundra for retailers, according to Engel? The company never takes a commission from any transaction that happens on the platform, instead sporting a revenue model based on optional services, such as advertising, supplier tools, expedited shipping and insurance options. This means that brands are able to offer their best pricing and lowest minimums on Tundra, often lower than any other channel.

“Tundra is an exceptional asset to the small business community,” said Sydney Weaver, founder of UPBOX, a faith-based subscription gift box company out of Atlanta, Georgia. “It opens doors that were previously closed. It assists businesses in reaching otherwise unattainable profit margins, while providing outstanding service and extraordinary attention to detail.”

As busy shop owners continue to plan ahead for a productive year in 2020, Tundra is making it a hassle-free experience to stock up on the latest wholesale gifts, with the best pricing and on-time delivery guaranteed. To learn more, visit go.tundra.com/giftshopmag.