Willow & Ivy Press launched its first collection of greeting cards.

The offering introduces a collection of 134 cards for everyday occasions, plus 24 designs for Fall and Winter holidays. The card designs infuse today’s color and design trends with sentiments that are authentic and meaningful – all bundled in a petite notelet size.

“Our goal at Willow & Ivy Press is to create cards that you want to keep long after you receive them,” said Ashley Akin, head of business development. “We want to keep people close and connected in a fun and beautiful way.”

As a new division of industry leader Leanin’ Tree, Willow & Ivy Press is going in a new direction for greeting cards backed by Leanin’ Tree’s 75-year tenure.

“The development of our brand has been thoughtful and purposeful. We’re thrilled to see our collection in stores and on display,” Akin added. “Our close-knit team of writers, designers and mentors infused our cards with the care and passion every moment of connection deserves.”

Willow & Ivy cards are die-cut with foil and glitter embellishments and paired with champagne gold pearlized envelopes. All designs are $6.00 retail, manufactured and fulfilled in the U.S., and are available to ship June 3.