Fall 2006
The Road Ahead By Patricia Norins

The verdict is in—GIFT SHOP is a hit with retailers! Filled with practical business advice, the sneak peek on trends and products, and encouraging stories from retail entrepreneurs, our premier issue reached out and spoke to gift retailers just like you. Now, in a ringing endorsement of our magazine’s mission, the subscriptions are pouring in!

We move forward keeping your trust in us foremost in mind. We promised to bring you uncompromising, quality editorial and we continue to do so. This issue features trends in retail sectors that matter to you: gourmet chocolate, art jewelry, bath-and-body products and holiday decor. With recommendations in Fresh Finds and Trending Up, we keep you current with news about the next hot must-haves that will boost sales.

Also in this issue, we present ideas on how to create customer-loyalty programs and host in-store parties to keep your cash registers ringing. What’s more, each piece includes examples of retailers like you who share their experiences and their ideas for successful implementation of these marketing strategies. In addition, this issue looks at a New Orleans gift shop that is struggling to regain business nearly a year after the devastation wrought by Hurricane Katrina.

We hope you enjoy this rich mix of features and articles all written for you—the gift retailer. Please remember that we highly value your input and welcome your recommendations, ideas and feedback. At GIFT SHOP, we promise to keep you in mind in every story that we work on. We realize that in the current business climate, success for an independent retailer is going beyond the right mix of business smarts, merchandise selection and marketing strategies. At GIFT SHOP, our mission is to help you achieve financial success and stay a step ahead of the competition—always.

These are exciting times and I am sure that with your continued support, GIFT SHOP will continue to grow and flourish. The work has only just begun. In the words of Robert Frost, we have promises to keep and miles to go before we sleep.

Here’s to a long and successful journey together!

—Patricia Norins, Publisher

P.S.: Please feel free to contact me by email at norins@giftshopmag.com or by calling 800.936.6297.

Patricia Norins

Norins is the founder and publisher of two national trade magazines and two trade shows. Specialty Retail Report, the voice of the specialty retail industry (carts, kiosks and temporary in-line stores) has a readership of more than 75,000 and GIFT SHOP, the magazine for independent gift shop owners, has a readership of more than 60,000. She also serves as consultant to small independent retailers across the country.

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