Summer 2012
The Smell of Success By Haley Shapley

Candles continue to be a sure bet, just as they've been for years. Here are the burning trends you need to know about now, and how to keep sales simmering.

What Men Want

Think women are the only ones who coo over candles? You might have another thought coming! Yankee Candle and other candle manufacturers are getting in on the growing interest in an entirely new demographic: men. These candles are just the thing for man caves, especially with men making up 35% of the users in the scented candle market, according to Harlan Kent, CEO of Yankee Candle. The company’s recently debuted Man Candle collection includes offerings such as Man Town (spices, woods and musk); Riding Mower and First Down.

Haley Shapley

Haley Shapley is a Seattle-based freelance writer who 
specializes in retail, travel and health topics. Learn more at www.haleyshapley.com.




Social Connections


Peking Handicraft released a new 2025 holiday collection adorned with pastel pinks and blues. 💕 The collection is reflective of a growing pastel colorway trend in holiday décor and draws on the soft hues and comforting vibes of retro design, but with an updated approach designed to feel contemporary. Read more about the collection here: giftshopmag.com/news/peking-handicraft-debuts-pastel-holiday-collection/Photo courtesy of Peking Handicraft Inc. ... See MoreSee Less
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