Karma Gifts

Gift Shop Plus Winter 2024
Winter 2024 Trend Report: Nature’s Embrace By Carly McFadden

It’s time to reconnect with nature.

So much of our daily lives is spent looking at screens. In fact, the average person globally spent nearly seven hours looking at a screen per day in 2023 — an uptick of 21% since 2015 — and the average American checks their phone 96 times a day, according to DemandSage, a data and reporting firm.

Being surrounded by nature can generate joy and creativity while lowering general feelings of depression or anxiety. But while time outside is as important as ever, curating a space indoors that is emblematic of nature can bring a sense of harmony that is difficult to recreate otherwise. Customers are increasingly searching for products inspired by the Earth.

From buggy designs to earthy hues, these gifts brighten one’s day and are symbolic of the best nature has to offer. Click each subhead for an array of products.


From bees to ladybugs, these little creatures are trending in design and are sure to create a buzz.

Primitives by Kathy


These chiseled products are durable, lustrous and add an air of sophistication.

Mud Pie


From tabletop items to home décor and impulse gifts, items made of wood are classic and refined.



Blooming florals create a feminine, playful look that is always en vogue.

The Darling Effect


Reconnect to nature with a palette resemblant of the Earth’s best colors.


Featured photo: Garden Party Collection. Photo courtesy of Karma Gifts.

Carly McFadden

Carly McFadden is the editorial director of Gift Shop Plus, Stationery Trends and Lawn & Garden Retailer.

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