Customization Sells

Many businesses have been creating customized products to feature branded names, locations, images, unique stories, and more. Gift Shop discussed customization with a few manufacturers to learn more about how and why they began offering... more »

Ways to Create an Instore Experience to Wow Millenials and Gen Z

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes... more »

Mobile Boutiques: The Boutique Truck

The Boutique Truck operates in Columbus, Ohio and is owned by Catherine Turner. From an early age, she knew she wanted to own a business, but wasn’t exactly sure what kind until about six years... more »

Mobile Boutiques: Uzuri Mobile Boutique

Uzuri Mobile Boutique has been on the move and selling fashion and accessories since June 2018. Ebone Marlowe opened this mobile portion of her business less than a year ago, but she has been on... more »

Mobile Boutiques

Food trucks are popular, so why not reinvent the proverbial wheel and create a mobile fashion and accessory store? Many retailers use trucks to sell merchandise at festivals, art fairs, private parties, and more. This... more »

Mobile Boutique: Avabelle Boutique

Amy Stevenson, owner of Gracie James Clothing truck, is a full-time medical sales professional and mother of two small children. Her fashion career began in New York, where she worked on the wholesale side for... more »

#ShopFredericksburg

Located about an hour south of Washington, D.C., Fredericksburg, Virginia, is a thriving economic center for entrepreneurs who capture the hearts of their patrons. The quaint historic downtown Fredericksburg area is bustling and affords visitors... more »

#ShopFredericksburg: Dog Krazy

This store is definitely for the dogs. Owner Nancy Guinn opened her flagship store, Dog Krazy, in 2006 and now has five storefronts and a total of 42 employees. The Fredericksburg store is “the heart... more »