Marketing & merchandising tips to help your store thrive

Foot traffic may be strong, inventory may be right and customer reviews online shout out you’re your store is stellar. Despite these strong attributes, however, sales don’t always add up to what you want them... more »

Kim Gefre

Retail Director Kim Gefre Lowry Park Zoo Tampa, Florida MM: What makes your store unique? KG: Is there anything better or more unique than a zoo gift shop? At Tampa's Lowry Park Zoo we have... more »

Editor’s Letter: Location by a different name

If you've driven in Michigan in recent years — or even close to the Great Lakes — you may have noticed black-and-white decals with the numeral 22" stuck to more than a few rear windows.... more »

Manager’s Corner: Barry Levenson, National Mustard Museum

Barry Levenson, founder and curator National Mustard Museum | Middleton, Wisconsin A museum dedicated to a condiment is unusual, but not nearly an unusual as the story of its creator. About 25 years ago, Barry... more »

Tailor-Made

It's always a well-achieved task when someone is able to walk into a museum, zoo or aquarium gift shop and find a little token to remember their visit by, but why rest on your laurels?... more »