
FEATURES
How many gift store managers ultimately have to answer to the Secretary of Defense? Danielle Vaughn of the United States Naval Academy Gift Store does. While calling current Defense Secretary Ashton B. Carter Vaughn's boss...
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Souvenirs celebrating American places made right here in America — that's a recipe sure to appeal to today's consumer. Here, we take a look at three new companies — Boundless Brooklyn, Michigan Shaped Adirondack Chairs...
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Director of Product Marketing Joseph HammerLady Bird Johnson Wildflower CenterAustin, Texas MM: What is your retail background?I started in retail as a young guy, working in and managing/buying for small and medium gift stores. I...
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Director of Sales and Marketing Colleen ManziThe MountainKeene, New Hampshire Q: Could you describe your position at The Mountain?I work with our designers to create marketing collaterals and to put together campaigns for all our...
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When it comes to making a purchase decision, consumers generally follow a routine regardless if they are buying a big ticket item or an everyday necessity. Although routines may vary, there are common steps that...
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