Just like most vegetables often have to be covered in cheese to be appetizing to children, an educational toy can only provide benefits if it's appealing to kids. This is where specialty stores have g... more

Educational Adventures

EdutainmentAlthough Bill Lucey, director of RainForest Adventures Discovery Zoo, may not have coined the phrase, he has made it his mission to both educate and entertain those who walk through the doo... more

Indiana Historic Museum

History is a lot about numbers, and the Indiana Historic Museum Gift Shop in Indianapolis is no exception. The original museum opened in 1862 with the most recent move to its current location in 2002.... more

Selling an Aquarium Experience

Having extremely rare shark rays — Sweet Pea and Scooter — and powerful tiger sharks that can be up to 10 feet in length creates a unique experience for children and adults alike. Having a gift sh... more

Speak Up Through Vertical Merchandising

The successful retailer understands that the well designed retail environment is not merely a store but rather an experience. It's a tool of communication. When a customer crosses the threshold of the... more

Surreal Shopping

The Salvador Dali Museum, which maintains more than 2,000 pieces of works by the late Salvador Dali, boasts the world's largest collection outside of Spain from this Spanish surrealist. Such a compreh... more

The Write Stuff

Pens and paper. It's a combination that seems as natural as peanut butter and jelly, mashed potatoes and gravy, peanuts and Cracker Jacks. The only problem is that the sale of postcards, stationery an... more

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