May 23, 2019
2019 Graduation gift spending trends

According to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights and Analytics, 34 percent of respondents will purchase a graduation gift this year. The NRF survey found 45 percent 18-24 year-olds plan to give a graduation gift, spending an average of $73.87 — cash and cards being the most purchased gifts.

Notable figures from the NRF’s survey indicated the largest spending will come from 45-54 year-olds who are expected to spend the most —  $119.86 — and have a child at home. Grandparents, age 65 and older, are expected to give an average of $107.13.

“Graduation is a huge milestone for students and parents alike, and retailers are ready to help make it even more memorable,” said Matthew Shay, president and CEO at NFR. “Cash might be the most popular item, but an assortment of graduation gifts from greeting cards and gift cards to clothing and electronics will tempt shoppers.”

“One growing trend we have noticed year over year is the fact that peers continue to give gifts to each other,” said Phil Rist, executive vice president for Prosper Insights. “Most prefer to give cash, along with the quintessential graduation gift card, to celebrate.”

In 2018, graduation spending reached $5.2 billion. And in 2019 NRF’s report estimated a spending of $5.5 billion, similar to last year’s figures. NRF indicated that about 53 percent of gifts given will be cash, but cards (41 percent), as well as gift cards (33 percent), are expected to be popular with consumers.

NRF’s annual graduation spending survey is released annually in May.




Social Connections


Who loves a good party? 🙋‍♀️ We do, we do!! We’re working on the 2nd annual edition of Celebrations & Occasions and we want to know your fav party supplies and sources. DM or submit through the link in our bio. 🎉🎉🎉🎉🎉🎉#retail #wholesale #partyplanning #partysupply #shopsmall #smallbusiness #balloons #decor ... See MoreSee Less
View on Facebook

Upcoming Trade Shows

Oct 11 – 13

The Panama City Beach Gift Show

Panama City Beach, FL USA
Oct 12 – 14

October Atlanta Apparel Market

Atlanta, GA USA
Oct 18 – 21

The Gathering

Orlando, FL USA
Oct 18 – 21

New York Tabletop Show

New York, NY USA
Oct 18 – 20

Corpus Christi Souvenir & Gift Show

Corpus Christi, TX USA
Oct 20 – 23

Mega Show Part I

Hong Kong China
Gift Shop Plus Summer 2022 issue
Get one year of Gift Shop Plus in both print and digital editions for just $16.

Interested in reading the print edition of Gift Shop Plus?

Subscribe Today »

website development by deyo designs