May 3, 2013

3 Key Steps for Small Biz to Succeed With Social MediaBy Laura ClickBizJournals.com

A recent survey of small business owners shows that social media use is on the rise. According a report from Manta, 50 percent of small businesses are spending more time on social media than they did last year.

But that same survey revealed that 61 percent of small business owners are not seeing a return on their investment in social media.

What gives? Why is social media on the rise if two-thirds of businesses are not getting results from their efforts? And here’s the bigger question: Is social media really worth your time?

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