5 Retail Stocks: Which Will Win March Madness?
NEW YORK (TheStreet) — Poor Peter Cotton Tail is receiving the blame for what retailers can’t seem to do on their own: woo shoppers when there’s no catalyst to shop.
March retail same-store sales are expected to be lackluster when companies report result on Thursday. Retailers and Wall Street are blaming this on the Easter holiday falling later this year (April 24) than last year (April 4), pushing spring break sales out of March and into April.
On top of this, analysts are also making note of unseasonable weather as another detriment to results.
Of course, there is some merit to these excuses. Historically, the period before Easter tends to be a non-event for retailers, while colder weather also makes it unappealing to shop for t-shirts, bathing suits and shorts.
But retailers have struggled amid the recession, and subsequent recovery, to get shoppers to open their wallets when it isn’t necessary. In order to truly make progress in a recovery, management teams will need to find a way to entice shoppers to make purchases on these off-seasons.
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