Oct 3, 2011

Abbott Announces Launch of Twitter and Facebook Pages

Abbott is proud to announce the launch of their Facebook and Twitter pages. This new initiative will enable the giftware and home décor wholesaler to connect with their customers in a timely, interactive format. Abbott has created a new position within the organization and hired a full time media professional to coordinate all social media efforts.

“We recognize that many of our customers are interested in social media, and this provides an excellent platform for us to communicate with them in the format they desire. We have always given our customers the choice as to how they wish to do business with us, be it through a sales rep, at trade shows, or through our website. Now, with the launch of our Facebook and Twitter pages, they have but one more way to get information and interact with us. Additionally, social media allows us to now engage directly with consumers and build awareness of the Abbott brand with the end-user. This will add value to the relationships we have established with our retail customers, as we direct all consumer product inquiries to the retailer closest to them, thus increasing sales for our customers,” stated Jody Abbott, General Manager of Abbott.

In fact, Abbott’s social media has already proven to be a success and has received “I just wanted to let you know that I’m really impressed with whomever is handling your social media through Twitter and Facebook. As with everything else about your company, I think that he/she is doing a fantastic job. It’s just one more reason to love working with such a professional supplier” – Jennifer Findlay of Nicole Jane Home, Surrey, BC.

Through Facebook and Twitter, Abbott will provide information about new product launches, merchandising tips, trend reporting, special events, access to exclusive contests as well the ability to interact and respond directly to their customers.

Be sure to connect with Abbott!

Twitter: http://www.twitter.com/AbbottGiftware

Facebook: http://www.facebook.com/AbbottGiftware

YouTube: http://www.youtube.com/AbbottGiftware

About Abbott: Founded in 1949, Abbott is a Canadian, family-owned company that designs and develops innovative collections of giftware and home décor products. They work directly with factories throughout Europe and Asia to produce their products, which are distributed to retailers throughout North America from their head office and warehouse in Toronto, Ontario. Their product line of over 4000 SKUs focuses on classic and contemporary giftware, home décor, Holiday and garden products. Abbott does six major new product releases per year.

Abbott is also the exclusive distributor for Reallite Candles (www.reallite.com) and ila personal security products (www.ilasecurity.ca).

Abbott has been selected as the CGTA Supplier of the Year 2010, 2009, 2005, receiving Honourable Mention in 2006 and 2002.

Contact Information:

Abbott

545 Trethewey Drive

Toronto, ON M6M 2J4

416-789-7663 www.abbottcollection.com