Sep 9, 2008

Four new products exhibited during ABC Kids Expo

Las Vegas, USA – Bloom, the award-winning, global innovator of European-inspired baby gear and furniture, announced their foray into the US market during ABC 2007 in Las Vegas. Since launching in major European markets in early 2007 (North America mid 2007), along the way winning the prestigious Kind + Jugend global innovation award for its now signature fresco contemporary baby chair, the company has set its sights on the US market. The outstanding reception bloom received during the ICFF show in New York this past spring was further confirmation that the company that has pioneered integrating design and function into contemporary furniture and gear continues to innovate and reinvent. And the momentum continues…

During the ABC Kids Expo, Bloom is previewing four new products including Bloom’s take on the modern nursery with Luxo, Alma and Stilla and the worlds slimmest wooden highchair, Dina.

“It has been an amazing year for the company,” said, Simon May, founder and owner of bloom. “When we (four fathers/founders) set out to create products for modern families, we felt there was an un-tackled opportunity to provide a cross-category product range with a heightened sense of style, innovation, and functionality. We have been overwhelmed with the emphatic response to bloom and our design-driven line.”

About Bloom
In 2006, Bloom was formed founded by four fathers (forefathers) who were in tune with the sense of style of parents today. The Bloom team identified a real need for contemporary, functional and fashionable children’s products that bring meaningful innovation. With corporate headquarters in Australia and New York, Bloom’s global team prides themselves in integrating the best in form and functional design from Europe with precision engineering and production; uniquely combining superior style and comfort with innovation and quality. Bloom’s vision is to enable families to begin parenthood in style with products that enhance the way real families live today. To learn more about the existing Bloom family of products please visit www.bloombaby.com.