Oct 18, 2012

Adding Gifts to Your Merch Mix: 5 Questions for Specialty Retail Expert Patricia NorinsBy Emili VesilindJCKOnline.com

Even if sterling silver frames and pillboxes aren’t your normal stock-in-trade, you might want to consider adding a curated selection of gift items to your inventory for the holidays, says Patricia Norins, a specialty retail expert and director of the Specialty Retail Entrepreneur Expo and Conference. Below, the retail pro shares a few tips for integrating gifts into a jewelry store setting.

JCK: Why is it a good idea for jewelers to add gifts to their inventory around the holidays?

Patricia Norins: I feel like it’s a good idea because right now this marketplace is more challenging than ever before. Adding new items introduces some different price points and categories. Numbers are the name of the game during the holidays, and this gets more people into the door. A jeweler can do an email blast talking about the really unique gift items they have in—for hostess gifts and even teacher gifts.

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