Patricia Norins

Small Business Retail Saturday Gaining Traction, Still Shadowed by Mega Black Friday

Evelyn Knuckles won’t try to match the dramatic sales or the long hours of the big box stores for Black Friday.Knuckles, the owner of the Evey K Boutique in the Lowry Town Center, will focus... more »

Small Business Saturday 2013: A Neighborhood Affair

Last year, consumers spent a whopping $5.5 billion on Small Business Saturday. It was a big victory for the movement and for participating independent businesses, but they're not stopping there.According to retail expert and Small... more »

LA Mart Announces Seminar during Fall GALLA to help Retailers Boost Their Sales During Small Business Saturday

Last year, nearly 100 million consumers shopped small and supported Small Business Saturday, the Saturday following Thanksgiving. This year is gearing up to be even stronger than ever as more consumers commit to shopping their... more »

Products Aren’t Enough: Customers Want “Shoppertainment”

Patricia Norins, Spokesperson for American Express's Small Business Saturday, shares a tip on improving in-store customer experience:Shoppers are hungry for an in-store experience that provides them with the not only products they are searching for,... more »

Holidays Keep Specialty Kiosk Owners Busy

Fargo, ND - Gregg Robbins typically only dreams about being home for the holidays.He can remember only one time he's been back to his home state of Nebraska for the holidays in the past 15... more »

Dog Boutique Among Businesses Ready for Small Business Saturday

Las Vegas, NV - Inside Mugsy and Moxie's Bully Couture, Dee and Kevin Mounts are getting ready for their first holiday shopping season.The duo ordered extra custom-made dog collars, Bed in a Bag sets and... more »

Adding Gifts to Your Merch Mix: 5 Questions for Specialty Retail Expert Patricia Norins

Even if sterling silver frames and pillboxes aren't your normal stock-in-trade, you might want to consider adding a curated selection of gift items to your inventory for the holidays, says Patricia Norins, a specialty retail... more »