Nov 27, 2013

Small Business Retail Saturday Gaining Traction, Still Shadowed by Mega Black FridayBy Adam GoldsteinAuroraSentinel.com

Evelyn Knuckles won’t try to match the dramatic sales or the long hours of the big box stores for Black Friday.

Knuckles, the owner of the Evey K Boutique in the Lowry Town Center, will focus instead on the day after one of the biggest consumer holidays of the year. As a small business owner, Knuckles is all about a much newer consumer campaign. Small Business Saturday may not carry the same kind of buzz as Black Friday, but she says the event is a much better fit.

“We are more specialized. We sell specialty items like jewelry pieces, scarves, candles, gloves, purses and jeans,” Knuckles said. “Everybody obviously goes to the mall to try to get the bargains. It’s harder to get our clients to come support us on Black Friday.” – See more at: http://www.aurorasentinel.com/news/small-business-retail-saturday-gaining-traction-still-shadowed-mega-black-friday/#sthash.5UaDAK2y.dpuf

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