Nov 1, 2013

Small Business Saturday 2013: A Neighborhood AffairBy Pedro HernandezSmallBusinessComputing.com

Last year, consumers spent a whopping $5.5 billion on Small Business Saturday. It was a big victory for the movement and for participating independent businesses, but they’re not stopping there.

According to retail expert and Small Business Saturday spokesperson, Patricia Norins, “One hundred million consumers shopped small, and consumer awareness rose to 67 percent.” For this year’s Small Business Saturday on Nov. 30, supporters are aiming even higher. “There’s really a tremendous amount of momentum,” she said.

And they’re recruiting Neighborhood Champions to lend a hand.

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