Dec 13, 2011

Air Penguin Soars Into Aurora World

Aurora World Inc. (http://www.auroragift.com) today announced its newest plush license for Air Penguin, the number one adventure game for iPhone, iPad and Android in 2011. Using sea turtles, starfish and whale blowholes to avoid obstacles like slippery ice, sharks and swordfish, game players help an adorable penguin jump, fly and dodge through 125 levels. Air Penguin received rave reviews for its slick, addictive game play and easy-to-use interface. Aurora is releasing three plush Air Penguins that will hit shelves in January 2012.

Air Penguin joins Aurora’s fast growing list of plush licenses including Lamb Chop™, Hush Puppies®, Raggedy Ann & Andy™ and Garfield®. Michael Kessler, Senior Vice President of sales and marketing at Aurora says, “Retailers are stocking up on our Air Penguin plush since it’s one of the top five selling games in more than 40 countries. Air Penguin has surpassed the popularity of other games like Angry Birds and Tiny Wings.” Aurora’s three Air Penguins are five inches in size and available in pink, blue and brown (MSRP: $7).

For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide. Find Aurora on Facebook: www.facebook.com/auroraworld.

About Aurora
Aurora World, Inc. (www.auroragift.com), celebrating its 30th anniversary in 2011, is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.