Jul 23, 2014

Alassis Announces New Fragrance Collections For Holiday 2014

Alassis…the exclusive candle and home fragrance brand, inspired by the most sophisticated ancient scents, releases two new fragrance collections for Holiday 2014: Alassis Holiday and Alassis Luxe. Indulge a special person in your life…a loved one who has it all…with the gift of a seductive Alassis home fragrance.

Legendary, mysterious, sensual…Alassis…the exclusive collection of fragrances inspired by the most sophisticated early civilizations, cultures, and gardens that transport us back in time — through ingredients, glass shapes, and textures. The Gardens of Alassis…a mythical experience…a garden of a thousand divine fragrances.

Created by Mei Xu, the award-winning entrepreneur behind Chesapeake Bay Candle, Alassis celebrates the Renaissance of Fragrance — reviving natural, ancient oils and traditional ingredients into a collection of exquisite, authentic fragrances in hand-blown art glass — evoking the spirit of the Mediterranean, the cradle of fragrance, into your home for the holiday season.

The Alassis Holiday Collection reflects an ancient, yet modern aesthetic – combining natural rustic elements with mixed metals and dazzling statement pieces – for a look that exudes refinement and grace. Sophisticated scents incorporate familiar aromas with contemporary notes, effusing holiday spirit in unexpected ways throughout the celebratory season:

Frosted Fig & Cranberries: Abundant notes of cranberries, red currants, fig leaves, and peach nectar reflect the festive holiday season. A sensuous heart of floral, rose, violet, and fig add an authentic wisp of winter garden freshness to the air – while resting on a bed of woody, musk, pepper, and vanilla notes.

Noble Fir & Juniper: A magnificent chorus of freshly-cut fir, crisp citrus, and juniper berries herald the season of holiday gatherings and rich traditions. A heart of conifer resin, minty menthol, and pinecone bestow a wintery air — while resting on a comforting bed of cedarwood, sandalwood, and musk.

“Alassis Holiday and Alassis Luxe are collections of elegant, yet modern fragrances – based on sophisticated ancient ingredients, adapted for today’s home…we believe that fragrance is a truly universal language of love, peace, and celebration,” said Mei Xu. “These collections create an authentic, festive, and sensual fragrance experience that takes you on an unforgettable aromatic journey throughout the holiday season.”

The Alassis Luxe Collection has a high shine finish on the glass for a luxurious touch reminiscent of mysterious mirrored reflections of the Mediterranean. These exquisite candles

will add brilliance and radiance while diffusing their refined fragrances composed of high quality ingredients for the winter season:

Vetiver Absolute: An opulent presence of bergamot, sweet lime, mint, and petit grain add a cool and elevating energy to your home. Fresh notes of ozone accord, neroli, and clary sage are followed by sensuous and mysterious tones of cedar, vetiver, and white musk.

Oriental Fig: Orange blossom, bergamot, and aromatic thyme evoke an ancient, yet crisp winter garden sensation. Fig leaf, sea lilies, laurel, and lavender add relaxing and soothing tones — with final hints of red cedar, oriental amber, and fig tree.

Within moments of lighting one of the Alassis high fragrance candles — the hand-blown art glass comes to life and the scent of an everyday moment becomes a cherished memory. The unique natural texture of the stunning glass is amplified by a stunning glow as it burns — the shades move as one within the flame in a captivating dance. Important holidays, festivities, and everyday rituals are celebrated with the living flame – and with Alassis, we invoke the power of scent – unlocking memories, emotions, mystery, and sensuality…

Alassis Holiday and Alassis Luxe are both available in luxurious, hand blown art glass candles (13.2oz./374g), designed in the USA and poured at a state of the art manufacturing facility in Glen Burnie, Maryland. Each fragrance is skillfully enhanced with natural essential oils created with prestigious global fragrance houses; soy wax for sustainability; and, 100-percent cotton, lead-free wicks.

Available at Bloomingdales and high-end specialty stores nationwide.

Let yourself be seduced on an unforgettable journey through the luxurious Gardens of Alassis…indulge yourself in the authentic, sensuous, and captivating aromatic scents of the new holiday collections…and, experience a temple of exclusive fragrances that transcend time…

About Alassis:

Alassis is an exclusive collection of fragrances inspired by the most sophisticated early civilizations, cultures, and gardens that transport us back in time. The Gardens of Alassis…a mythical experience…a garden with the most refined and abundant botanicals and luxuriant flowers… a garden of a thousand divine fragrances. Created by Mei Xu, the award-winning entrepreneur behind Chesapeake Bay Candle, Alassis celebrates the Renaissance of Fragrance — reviving natural, ancient oils and traditional ingredients into a collection of exquisite, authentic fragrances in elegant, hand-blown art glass, evoking the spirit of the Mediterranean, the cradle of fragrance, into your home. Visit us at Alassis.com.

For further information, please contact:

Sandra Kowalchek

PR & Marketing Manager

E-mail: skowalchek@ptilink.com

Tel: 240-485-3478

www.alassis.com