Jan 22, 2013

Alassis: Breathing Life Into Every Moment

Mei Xu, the creative force behind Chesapeake Bay Candle and Blissliving Home, launches a new home fragrance concept, Alassis, at the New York International Gift Fair January 26-30, 2013. Alassis, developed and perfected in a state of the art Maryland manufacturing facility, seeks a creative way to combine handmade art glasses with exceptional fragrances for a unique sensory experience.

Throughout history and in every culture, we mark our most important rituals with the living flame and we invoke the power of fragrance—unlocking memory, emotion, and sensuality. In Alassis, inspiring fragrances and hand-blown art glass come together to pay homage to the goddess of fragrance, who breathes life into every moment.

The home is the central unit of culture on earth. Within its confines, we live, laugh, and learn—by ourselves and with those we love. It’s also where we nurture, reflect, and recharge. When we bring fragrance into our homes, we set the tone for our experience of the world itself. Each Alassis fragrance is an elegant composition that amplifies the spirit of life you’ve created in your home.

A beautiful candle is like a light switch for the mood in any room. Within moments of lighting an Alassis high fragrance candle, the hand-blown art glass comes to life and the scent of an everyday moment becomes a cherished memory. The unique natural texture of this stunning glass is amplified by the beautiful glow as it burns, the varying shades moving as one with the flame in a magically entrancing dance.

Each nuanced fragrance carries a delightful warmth and a natural grace, to make every moment beautiful. No. 1 Honeysuckle & Lily evokes pure joy and beauty through sweet delicate notes of honeysuckle and jasmine dancing with iris and lily. Dried orris root, woods, and musk add pretty sophistication.

No. 2 Seagrass & Musk has refreshing notes of marine mist, Italian bergamot, and citrus, layered over magnolia blossom, beach daisy and violet, on a base of vetiver, seagrass, and musk.

No. 3 Eucalyptus & Bamboo intertwines crisp bamboo and green leaves with freshly cut stems and eucalyptus, to create a bit of heaven on earth. Imagine the grass between your toes as the fragrance winds down with night-blooming jasmine and cyclamen blossom.

Sweet anise, dried fig, and dates embrace layers of sultry violet leaf, white cyclamen, and green hay, in No. 4 Fig & Violet, grounded by heady notes of amber, wood and orris.

No. 5 Amber & Vanilla is a portrait of rich sensuality—a robust heart of warm vanilla, amber, and oriental notes, laced with spicy cinnamon and close, and final notes of patchouli and guaiacwood.

A bright trumpet of mandarin, tangerine, and orange peel heralds a euphoric melody of passionfruit, guava, and rhubarb in No. 6 Mandarin & Passionfruit. Floral, neroli, and musky notes brandish a joyful crown for this utterly optimistic and invigorating accord.

Lotus, white tea and eucalyptus form a balanced core for No. 7 Lotus & White Tea with effervescent lemon rind, dandelion, and marine notes, and a soothing exhale of musky tones for a spa-like escape.

An uplifting medley of orange, neroli blossom, and apple bursts from a bright heart of blackcurrant, red fruit, and rose petals in No. 8 Blackcurrant & Rosewood and then trails into rosewood, violet leaf, and musk.

Art glass candles, filled with a soy blend wax, are available in each of the eight fragrances in two sizes, 14 oz with twin wicks or 7.5 oz. Art glass reed diffusers spread the same sensual scents, without the worry. The latest trend in home fragrance, the elegant bark textured, bisque ceramic, Electric Wax Warmer with Wax Melts, provides both the fragrance and glow of a candle without the wick. For a décor-neutral style, all fragrances are available in a clear glass sample size or travel tin.

The Alassis collection will become available through Chesapeakebaycandle.com and select retail partners in February 2013.

Alassis will present their first collection to the trade at the following market:
New York / January 26-30, 2013 / Booth #7667
New York Int’l Gift Fair, Javits Convention Center
655 West 34th Street, New York, NY 10001

About Alassis
Alassis is an elevated fragrance experience that combines sophisticated nuanced fragrances with elegant hand blown artisanal glass. Created by Mei Xu, the award winning entrepreneur behind Chesapeake Bay Candle, Alassis represents the goddess of fragrance, breathing life into every moment. Visit us at Alassis.com.

For further information please contact:
Ryan Sloneker
PR & Marketing Specialist
Email rsloneker@ptilink.com
Phone 240 485 3489