Sep 13, 2024

ANDMORE, Fashion Snoops decode SS25 consumer mindset at High Point Market

The October 2024 edition of High Point Market marks ANDMORE’s first-time partnership with consumer insight and trend forecasting company Fashion Snoops to bring a cohesive trend program, immersive presentation and product display to the Oct. 26-30 market.

“The Spring/Summer 2025 season is set to be a transformative period for the home furnishings industry,” said Dorothy Belshaw, ANDMORE president. “Understanding these trends will not only help brands align with consumer expectations but also inspire innovative approaches to design and sustainability. Fashion Snoops’ deep dive into these trends will be invaluable for anyone looking to stay ahead in this dynamic market.”

The tailored trend program, From Culture to Product: Decoding the Consumer Mindset for the Spring Season, identifies key design shifts that impact the home market and highlights influences in seasonal style. Fashion Snoops will highlight four key trends, each of which reflects a broader shift in consumer preferences toward mindfulness, sustainability and a deeper connection with nature, for SS25:

• Fresh Coast: Emphasizing coastal serenity through minimalist design and bio-enhanced materials that promote sustainability.
• Outlands: Drawing inspiration from rustic countryside charm to integrate organic textures and sustainable practices.
• Sanct: Celebrating the vibrant essence of folkloric living with a focus on heritage craftsmanship and maximalist aesthetics.
• Equilibrium: Blending simplicity with luxury to create tranquil, uncluttered environments that foster mindfulness.

These trends will be showcased in an onsite display on the top floor of Suites at Market Square featuring product assortments from ANDMORE exhibitors, allowing attendees to experience these concepts firsthand.

A Fashion Snoops seminar led by Jaye Anna Mize, vice president of advisory and partnerships, complements the display. The session, scheduled for Sunday, Oct. 27, at 4 p.m., delves into the details of the upcoming season’s trends and provides valuable insight into consumer behavior, design direction and creative inspiration. This presentation offers .1 CEU credit to eligible attendees. More details to come.

ANDMORE joins a fleet of long-standing Fashion Snoops partnerships with High Point Market Market Authority (HPMA), the American Home Furnishings Hall of Fame and Interwoven. A leading force in the trend forecasting market, Fashion Stoops establishes cultural trends within consumer-facing markets, increasing awareness of industry trends, landscapes and consumer behavior.

“We are excited to announce the expansion of our trend program with the inclusion of ANDMORE into our partnership with the American Home Furnishings Hall of Fame, the International Textile Alliance and HPMA this Fall,” said Mize. “This expansion not only enhances our founding trend exhibit at the Hall of Fame but is also a significant step toward bringing dedicated consumer insights and trend validation to our industry.”