Jun 19, 2023
ANDMORE, formerly IMC, rebrands bridal and prom markets

ANDMORE, formerly International Market Centers, coined “Formal Markets” as the new umbrella brand name for its social occasion and bridal markets.

Previously, the Atlanta- and Las Vegas-based markets were known as VOW Bridal & Formal and World of Prom & Social Occasion.

“The streamlining of our social occasion offerings under a single name reflects the new vision of our company represented by the ANDMORE rebrand,” said Caron Stover, senior vice president of apparel at ANDMORE. “The Formal Markets identity reflects the opportunities these markets create for formal fashion buyers and sellers to make connections across categories to grow business.”

The Formal Markets name better represents the full depth and breadth of social occasion fashion resources presented by ANDMORE, according to the company. From its base for the bridal and prom categories at AmericasMart Atlanta, ANDMORE has experienced growth in social occasion categories such as quinceañera and homecoming, and in 2022 launched its first-ever Las Vegas edition.

In Atlanta on July 31-Aug. 4, Formal Markets will present its largest-ever showcase of formalwear with 180-plus individual collections in both permanent showrooms and temporary exhibits across three social occasion floors at AmericasMart Atlanta Building 3, according to ANDMORE.

ANDMORE’s second annual Formal Markets edition in Las Vegas will expand to showcase 110 collections in more than 90,000 square feet of wall-to-wall bridal and formal exhibits Aug. 14-16 at the Expo at World Market Center Las Vegas.

Beyond exhibits, ANDMORE’s Formal Markets shows in both Atlanta and Las Vegas also will offer events and education, as well as buyer amenities. Highlights include live fashion presentations and speakers such as Steve Lang and Patrice Catan.

August also marks the debut of ANDMORE’s new app, @Market, which aims to be an all-in-one market mobile experience to help buyers optimize the physical market experience, the company said.




Social Connections


Holiday Shop 2024 has debuted! 🎃🦃🎄This special annual issue, presented by Gift Shop® Plus, covers 10 holidays throughout the year — from Valentine's Day to New Year's and everything in between. It's chock-full of products that both celebrate and elevate the occasion at hand. Our highly rated Christmas package spans pages 38-60, introducing you to the top colorways, décor trends and giftables for the upcoming holiday season. Flip to page 62 for our first-ever Halloween Hosting feature, which delves into the lavish tablescapes and spooky décor adults are incorporating into their Oct. 31 celebrations. Lastly, meet Jomana Siddiqui on page 72, who has introduced upscale, on-trend partyware for Muslim-American families to celebrate Ramadan and Eid through her company, modernEID.Take a look at these features and so much more here: www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2024/index.php#/p/1📸 : Photo courtesy of Fiddlestix Mercantile. ... See MoreSee Less
View on Facebook
Gift Shop Plus Spring 2024 cover
Get one year of Gift Shop Plus in both print and digital editions for just $16.

Interested in reading the print edition of Gift Shop Plus?

Subscribe Today »

website development by deyo designs