ANDMORE, formerly IMC, rebrands bridal and prom markets
ANDMORE, formerly International Market Centers, coined “Formal Markets” as the new umbrella brand name for its social occasion and bridal markets.
Previously, the Atlanta- and Las Vegas-based markets were known as VOW Bridal & Formal and World of Prom & Social Occasion.
“The streamlining of our social occasion offerings under a single name reflects the new vision of our company represented by the ANDMORE rebrand,” said Caron Stover, senior vice president of apparel at ANDMORE. “The Formal Markets identity reflects the opportunities these markets create for formal fashion buyers and sellers to make connections across categories to grow business.”
The Formal Markets name better represents the full depth and breadth of social occasion fashion resources presented by ANDMORE, according to the company. From its base for the bridal and prom categories at AmericasMart Atlanta, ANDMORE has experienced growth in social occasion categories such as quinceañera and homecoming, and in 2022 launched its first-ever Las Vegas edition.
In Atlanta on July 31-Aug. 4, Formal Markets will present its largest-ever showcase of formalwear with 180-plus individual collections in both permanent showrooms and temporary exhibits across three social occasion floors at AmericasMart Atlanta Building 3, according to ANDMORE.
ANDMORE’s second annual Formal Markets edition in Las Vegas will expand to showcase 110 collections in more than 90,000 square feet of wall-to-wall bridal and formal exhibits Aug. 14-16 at the Expo at World Market Center Las Vegas.
Beyond exhibits, ANDMORE’s Formal Markets shows in both Atlanta and Las Vegas also will offer events and education, as well as buyer amenities. Highlights include live fashion presentations and speakers such as Steve Lang and Patrice Catan.
August also marks the debut of ANDMORE’s new app, @Market, which aims to be an all-in-one market mobile experience to help buyers optimize the physical market experience, the company said.