Dec 12, 2023
ANDMORE @Market App adds new features ahead of winter markets

Now available for Android as well as Apple users, ANDMORE is set to roll out updates to its @Market App, adding enhanced wayfinding and a new guest log-in capability in time for the 2024 market cycle: Atlanta Market (Jan. 16-22 at AmericasMart Atlanta), Las Vegas Market (Jan. 28-Feb. 1 at World Market Center Las Vegas), Atlanta Apparel (Feb. 6-9 at AmericasMart Atlanta) and Las Vegas Apparel (Feb. 13-15 at The Expo at World Market Center Las Vegas).

The @Market App, shown on Android interface, available on Google Play as @Market ANDMORE. Photo courtesy of ANDMORE.

“Market-goers asked and we listened: ANDMORE is expanding the reach of the @Market App and its utilities at Market,” said Mark Crowther, executive vice president and chief digital officer at ANDMORE. “Buyer feedback to the app launch last summer was overwhelmingly positive. These latest app updates offer continued enhancements that make a great new tool even better. We’re committed to ongoing expansion of ANDMORE’s omnichannel offerings to address customer needs.”

The app’s newest feature is a guest log-in, providing all market-goers access to the app for Market navigation and exhibitor directory search. This new capability provides sellers, media and industry suppliers access to information which previously was exclusive for buyers.

Additionally, beginning in winter 2024, existing wayfinding features extend beyond permanent showroom and temporary exhibitor locations to include enhanced navigational elements, such as locations of dining areas, amenities, restrooms, stairwells and other points of interest. With this addition, the app now offers step-by-step directions to almost any destination at market.

Popular continuing features include enhancements to: Market Plan, a planning and organizational tool which allows buyers to save must-see exhibitors and to capture showroom visits, personal notes and showroom photos at market; a Scan & Go Registration QR Code, simplifying badge pick up for attendees who are pre-registered for market and have activated their app accounts; Showroom Photos, a tool that uses the built in camera and the app to automatically organize buyers’ product and inspiration pictures by showroom for easy review and sharing; a Showroom QR code scanning tool, which allows buyers to scan showroom and booth codes to quickly view and save brand information to a Market Plan; and a personalized post-market recap highlighting @Market App activity after market, outlining their Market Plan, all showroom visits, personal notes, showroom photo albums and vendor contact information.

Pre-market incentives and onsite assistance

As an incentive to utilize the @Market App, from now through Dec. 20, the first 1,000 Atlanta Market and Las Vegas Market buyers to activate their accounts will receive a complimentary $5 Starbucks e-giftcard. The app is available for Android users in Google Play here and for Apple users in the App Store here.

During each market, ANDMORE “App-bassadors” will be available for onsite support and assistance, and buyers can learn more about the new @Market app at Innovation Labs on both ANDMORE’s Atlanta and Las Vegas campuses this Winter. Between markets, ANDMORE’s mobile-friendly market websites provide buyers with easy access to market information, exhibitor directories and event calendars.

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