@Market app debuts for summer shows
ANDMORE, formerly International Market Centers, launched the new @Market app, a market mobile experience combining registration, pre-market planning, at-market navigation, product and showroom organization, and post-market activity recaps.
@Market – currently available on the Apple App Store – is the first tool in ANDMORE’s omnichannel strategy to enhance physical markets with digital tools, according to the company.
“ANDMORE’s customer-first ethos is the driving force behind a reimagined omnichannel strategy designed to deliver efficiency, simplicity and innovation,” said Bob Maricich, CEO of ANDMORE. “The new @Market app answers buyers’ needs by creating efficiency before market, driving relevant discovery at market and making post-market follow-up easier and more effective.”
The @Market app combines the features from ANDMORE’s current market apps, including turn-by-turn directions allowing buyers to do and see more during market, with new enhancements to support sourcing across apparel, gift, home décor and furniture. Newly developed features include scan-and-go QR codes for quick buyer badge pickup and the ability to capture and organize photos of favorite market finds with notes and scannable QR codes that unlock information about each permanent showroom and temporary exhibitor. Post market, buyers will receive a detailed market recap with a list of showrooms visited and notes for reference during follow-up, according to Andmore.
“ANDMORE is laser-focused on building experiences that deliver value to our customers with exactly what they are asking for: insights to help them grow their businesses and solutions to maximize their time before, during and after market,” added Mark Crowther, executive vice president and chief digital officer of ANDMORE. “ANDMORE’s new @Market app is a great example of starting with the customer in mind and iterating with direct buyer input.”
The app is now live and ready for Atlanta Market and Las Vegas Market in July and coming for ANDMORE’s Atlanta Apparel, Las Vegas Apparel and Formal Markets in Atlanta and Las Vegas in August.
Buyers who have attended these markets in the last 12 months can simply download the app and activate an account. New buyers must first register for the market, then download the app and activate an account. Upon arrival to market, buyers use the app like a “boarding pass” scanning a unique registration QR code to print a badge.
During each market, ANDMORE “app-bassadors” will be available for onsite support and assistance, and buyers can learn more about the new @Market app at Innovation Labs on both ANDMORE’s Atlanta and Las Vegas campuses this summer. Between markets, ANDMORE’s market websites aim to provide buyers easy access to market information, exhibitor directories and event calendars.