Jul 22, 2024
Atlanta Market names 6 Summer 2024 Best Booth Award winners

Atlanta Market presented Best Booth Awards to six temporary exhibitors in recognition of exceptional merchandising and visual innovation, with L’AVANT Collective receiving a special “Best of Show” distinction. The Summer 2024 temporary exhibits run through July 21, 2024, at AmericasMart Atlanta.

Photo courtesy of ANDMORE.

“The recipients of this Summer’s Best Booth Awards exemplify a remarkable dedication to design, and showcase a wealth of talent at Atlanta Market,” said Karen Olson, ANDMORE executive vice president and chief marketing officer. “Congratulations to these six winners for their inspiring contributions to Market sourcing and innovation in branding.”

Summer 2024 Atlanta Market Best Booth Awards winners follow. Buyers will have the opportunity to select a “People’s Choice” exhibitor via social media voting on the @AmericasMartATL Instagram through Saturday, July 20.

Best of Show: L’AVANT Collective, B2-1-817

Represents the highest level of achievement through use of all categories of visual excellence into one cohesive and holistic visual presentation.

Best Product Merchandising: Morgan Rhea, B3-5-2901

Recognizes a sales-oriented display that successfully showcases and cross-merchandises product lines to promote sales. All elements of visual merchandising – lighting, signage, product display – are employed for greatest impact.

Photo courtesy of ANDMORE.

Best Branding Display: House of ILUM, B2-1-610

Represents distinct and memorable branding that successfully communicates the company’s brand through signage and special fixtures.

Photo courtesy of ANDMORE.

Best Interactive Elements: Origami Owl Charm Bar, B3-1-508

Incorporates elements that captivate buyer attention and prompt engagement and encourages immersive experiences with the product line.

Best Use of Color: Drawn Goods, B3-4-2507

Employs color to elevate product presentations and integrates different tones and hues throughout the display.

Photo courtesy of ANDMORE.

Best Storytelling: Cavallini Papers, B2-1-211

Uses visual merchandising to narrate the story of the product(s) and company, attract customers, inspire engagement with products and represent unique brand stories.

Photo courtesy of ANDMORE.

Best Booth judge, Rob Pearce of Rob Pearce Designs, considered merchandising, story-telling, brand identity, color and interactivity in determining winners. Judging for the second consecutive Atlanta Market, Pearce is a veteran of the wholesale tradeshow design industry, offering services such as design planning, lighting, finish and material selection and more.




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