Feb 17, 2009

Premium Brands, New, Emerging Designers All Under One Roof: Atlanta Apparel

Atlanta, GA —The largest collection of the best apparel and accessory lines unite under one roof for one dynamic buying experience at the March 28-30, 2009 Atlanta Apparel Market. In addition, the Market’s 550 permanent showrooms will open Friday, March 27, for First-View Friday to give retailers a jump on buying. First-View Friday officially launched during the January 2009 Market and will continue this Market and beyond.

More than 8,000 lines strategically placed in signature categories will showcase fashion-forward trends in men’s, women’s, children’s, accessories, bridal and special occasion. Contemporary takes center stage during March, supported by two permanent floors (9 and 11)—with the high-end apparel/accessories in the NY/LA Co-Ops on 9 as the epicenter—and one chic temporary floor of premium contemporary brands in Premiere (2).

The breadth of product is highlighted by select Market events staged in individual categories, including:

• Contemporary Catwalk: a three-tiered fashion show on floors 2, 9, & 11 featuring the hottest contemporary lines (Sunday, 3 p.m.).
• Patricia Catan, owner of Catan’s in Stongville, OH—one of the largest bridal & prom retailers in the U.S., will present an exclusive seminar, “Stimulus Package for Bridal Salons in the Coming Year,” for retailers (Sunday, 9 a.m.).
• Here Comes the Bride: a two-floor event presenting this season’s special occasion lines (Saturday, 3 p.m.). On Floor 9: The Engagement Party and on Floor 10: The Bridesmaid Brunch—both featuring all styles of dresses related to wedding festivities.
• Pajama Party: spotlighting the sleep, innerwear & loungewear product category on Floors 11 & 12 with select showrooms hosting pajama parties (Saturday, 
10 a.m.).
• Style Runway Fashion Show & Cocktail party: unveiling trends and exhibitor product in men’s, women’s, special occasion and accessories (Saturday, 6 p.m.).

Additionally, Atlanta Apparel will host several interactive events including The Cosmetics Bar on Floor 7 displaying the hottest beauty techniques with complimentary makeovers; Balloons Galore in AmericasMart’s Children’s World on 13 and 3 featuring a balloon artist; and Shop Late ‘Til Eight on Sunday evening for extended shopping and cocktail parties.

Top product… unlimited resources… fun events… all exclusively at Atlanta Apparel, where retailers can expect an unmatched experience. Market runs Saturday, March 28 through Monday, March 30 with First-View Friday on March 27—featuring permanent showrooms.

The Atlanta Apparel market is held five times a year and spans 13 floors with 550 permanent showrooms and 1,000 temporary booths showcasing more than 8,000 apparel lines.