Oct 31, 2013

Aurora Brings Beauty of Spring Season to Retail

Via its brand new spring-themed catalog, plush toy and gift manufacturer Aurora World, Inc. (www.auroragift.com) offers more than 180 plush products highlighted by fresh new designs, fabulous materials, extensions of best-selling lines and extensive programs for its retail partners. Standout products include the Lopsie Wopsie™ Bunny and Sweet & Softer™ collections, as well as Miyoni™ “Unlikely Friends” – an adorable animal pairing for one of Aurora’s most popular lines. Aurora and Hasbro have teamed up again to expand the RAGGEDY ANN® doll collection with a new “Gardener” edition.

“With Easter falling on April 20, retailers have an extra long selling season for spring 2014,” says Michael Kessler, Aurora’s SVP of sales and marketing. “However, all of the new products make great gifts any time of year. Our customers will be delighted with what I think is the most exciting spring collection that we have ever produced.”

Miyoni: “With our newest addition to the rapidly expanding Miyoni line, ‘Rabbit & Chick’ (10″, SRP: $30) are two species joined together in the most heartwarming way,” says Kessler. The “unlikely friends” highlight a Miyoni line expanded to include over 20 products with a spring theme (8″-13″; SRP: $9-$30 respectively). The Miyoni line includes hundreds of handmade, hand-finished and high-quality plush animals. Referring to the new spring editions, Kessler says, “Realistic bunnies and lambs are a definite strong seller during the spring season, but the entire Miyoni line is a best-selling product year-round.”

Lopsie Wopsie Bunny Collection: An original design, Aurora’s endearing and must-have collection is soft to the touch. Featuring 12 styles and five colors, the detailed bunnies are a standout for retail shelves thanks to contrasting material, signature oversized ears with floral prints, rosy airbrushed cheeks, embroidered eyes, stitched noses and large fluffy feet (small to large sizes; SRP ranges from $13-$48). A three-style assortment based on Aurora’s very popular, established brand “Fancy Pals” is available in white, pink and purple (5.5″-7″‘; SRP: $13; ages 3+).

Sweet & Softer: A customer favorite and core brand from Aurora, the “Sweet & Softer”linecontinues to grow with all new everyday and seasonal offerings. “These adorably cute characters come in delightful, delicious, springtime colors,” says Kessler. A three-style chick assortment (available in pink, yellow and purple), yellow duck and an assortment of small and large “Candy Cuddle” bunnies complete the spring line expansion (9.5″-14″; SRP: $14-$20).

RAGGEDY ANN “Gardener”: Aurora’s distinct look shines through on the beloved doll featuring a bright yellow cotton print dress accented with a denim, embroidered apron, lace-trimmed gloves and matching kerchief. The special-edition RAGGEDY ANN “Gardener” is numbered on the sewn in label and a hangtag authenticates the edition (16″, SRP: $27).

Aurora products are available in more than 25,000 specialty stores and gift shops worldwide as well as online at http://shop.auroragift.com. For more information, visit http://auroragift.com, email info@auroragift.com or call 888-287-6722.

About Aurora

Aurora World, Inc. is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the company has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide. Learn more at www.auroragift.com.

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.