Jun 7, 2016

Aurora World named Tokidoki licensee

Aurora World, a global leader in plush toys and high-quality gift products, has announced a partnership with tokidoki, an internationally recognized and iconic lifestyle brand that has amassed a global following for its larger-than-life characters.

Aurora World will feature a line of plush bearing the distinctive tokidoki look.

“Aurora World’s incredible product development and execution made it the ideal choice to create tokidoki plush characters,” said tokidoki co-founder and CEO, Pooneh Mohajer. “We are looking forward to working with them to reach more tokidoki fans everywhere.”

“We’re delighted to be chosen as a licensee for this unique brand that has built such an incredible following worldwide,” said Michael Kessler, Aurora World’s Senior Vice President of Sales & Marketing. “The tokidoki line is the latest example of Aurora’s continued commitment to adding licensed products to our already broad variety of products we offer.”

Aurora World joins other top tokidoki licensees to launch a cohesive tokidoki plush universe at department and specialty stores in 2017.