Aug 8, 2023

Aurora World partners with SmileyWorld

Aurora World has partnered with SmileyWorld, where Aurora will produce and distribute SmileyWorld plush products with its famous emoticons.

Into 2024, Aurora will be introducing a full line of plush products incorporating the SmileyWorld emoticons, designed to express emotions and embrace happiness in an even more lovable and endearing fashion.

“Aurora is delighted to be partnering with SmileyWorld to introduce both young and young-at-heart to the company that started the wave of emoticons,” said Michael Kessler, senior vice president of sales and marketing at Aurora World. “Aurora is proud to introduce another highly recognizable license to our plush family. We are eager to bring SmileyWorld to life through the quality, lovable plush products Aurora is globally known for.”

Trademarked in 1972, Smiley has been aiming to spread joy and optimism to many. As a global plush toy and character company, Aurora World said it takes pride in providing people of all ages with the joy and comfort that stuffed animals can provide.