Jan 28, 2013

Aurora Releases Over 400 New Plush Toys and Gifts for 2013

Aurora World, Inc. (http://www.auroragift.com) today announced highlights from its new “Everyday” Catalog featuring more than 400 new products for 2013. All will debut in New York City at Toy Fair, February 10-13, 2013 (booth #767). This year’s product releases cover just about every conceivable market segment and is Aurora’s largest and most diverse yet. The new releases include the sweet and trendy Gumdrops™, an all new, revamped Baby Talk™ line as well as epic expansions of Aurora’s core categories: YooHoo & Friends™ and Sea Sparkles.

“This is Aurora’s best new product offering to date. You’ll find the hallmark quality for which we’re known, but we’ve added new materials and charming designs with unique applications and broad appeal,” says Michael Kessler, Aurora’s SVP of sales and marketing. “We are also excited to expand our famous, best selling brand YooHoo & Friends (more than 23 million sold) to include over 25 new styles and refreshed hang tags.” Aurora’s newest products include:

Gumdrops™: “Eye’m sweet, you’re sweet, we’re all sweet!” Aurora’s Gumdrops feature 12 fun characters named after the tastiest treats: Peanut Butter Bon Bon, Snickerdoodle, Lolly Pop, Fortune Cookie, Mud Pie, Apple Strudel, Whipped Cream, Popsicle, Caramel, Ginger Snap, Rainbow Jelly Drop and Roly Poly Pudding (5″, SRP: $8). “Each colorful character includes a custom hang tag and features trendy glasses, big eyes and soft, shiny materials,” says Kessler.

Baby Talk™: Aurora’s award winning Baby Talk line is new and improved for 2013 to include five new themes: My First Purse, My Farm Friends, My Forest Friends, My Beach House and My First Discovery (sizes vary, 6″-8″; SRP: $25). “Each Baby Talk set includes a ‘carrier’ and four plush pieces to encourage learning and development in children through the associated sights, shapes and sounds,” says Kessler.

Sea Sparkles: Aurora’s Sea Sparkles line shimmers and shines its way into 2013 with an expanded offering to include new styles and sizes of the popular mermaid dolls and sea life. The Sea Sparkles collection now includes new 10″, 18″, 38″ mermaids plus four 27″ mermaids. “Each mermaid has long yarn hair and her dress is accented with a shiny jewel,” says Kessler (available in small, medium, large and extra large sizes; SRP: range from $8-$70).

YooHoo & Friends™: From alligators to zebras, Aurora’s most popular plush animal line sees an epic expansion for 2013 to include over 30 new styles in all. The YooHoo & Friends line is based on animals from around the world (many of which are rare and endangered). Each YooHoo & Friends animal makes a fun sound when squeezed and all new hangtags describe each YooHoo character in detail.

Aurora products are available in more than 25,000 specialty stores and gift shops worldwide as well as online at http://shop.auroragift.com. For more information, visit http://auroragift.com, email info@auroragift.com or call 888-287-6722.

About Aurora Aurora World, Inc. (www.auroragift.com) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the company has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.