Aurora Reveals Hottest Products Heading Into 2011
Pico Rivera, CA – Toy and gift manufacturer Aurora World Inc. announced details surrounding its newest product releases which recently debuted in Aurora’s showroom at Atlanta’s AmericasMart. Topping the list are the “iconic” YooHoo & Friends, Milly’s “Happy Birthday” Cupcakes, “Paws” Puppets and Dreamy Eyes.
“The momentum is high as we move into the last half of the year,” says Michael Kessler, SVP of Sales. “Buyers in Atlanta couldn’t wait to place orders after seeing, touching and hearing Aurora’s precious new plush animals.”
Aurora’s international toy phenomenon YooHoo & Friends™ aims to please kids and collectors with the release of uber-hip YooHoo & Friends dressed in 60s, 70s and 80s retro styles. The collection is fashioned after some of the most famous pop culture icons of those decades (think Elvis, Madonna, Travolta from Saturday Night Fever etc.). The medium sized, five inch “retro” YooHoo & Friends are available in seven styles including 70s Love, Punk Rocker, Pop Singer, Vegas, Flash Dancer, British Rocker and Disco Dancer. The larger, eight inch versions include Punk Rocker, 70s Love, Flash Dancer and Pop Singer. Both sizes make sounds when squeezed (MSRP: medium-$8.99, large-$14.99).
Get your “Grrrrrr” on with Aurora’s all new Paws Puppets. Kessler says, “Nicely stuffed with velboa plush, ‘Paws’ are not your traditional sleeve puppet.” The soft claws (not hard plastic) complement the paw pad detailing. The 100 percent soft puppets are available in six styles including White Tiger, Leopard, Black Panther, Bengal Tiger, Polar Bear and Lion (MSRP: $12.99). “Aurora’s Paws Puppets are great products for schools or sports teams with animal mascots,” says Kessler.
Aurora released 10 perfectly pink variations of the popular Milly™ The Pinkest Kitten earlier this year (as freestanding plush, in dress up or even portable via scented toy pet carriers). “Girls love kitties and pink, so these products are just what they are looking for,” says Kessler. Aurora recently expanded the line by adding the Milly – Birthday Girl of the Month collection. Each product features a miniature Milly sitting atop a plush cupcake. She wears a crown inscribed with “Birthday Girl” and holds a colored heart that corresponds to the birthday month’s color; the pleated cupcake is adorned with a ribbon (that also names the month). All 12 months are shown, and a nonspecific “Happy Birthday” cupcake rounds out the collection (MSRP: $6.99).
Dreamy Eyes™ received an impressive response according to Kessler because, “Dreamy Eyes have loveable expressions and appealing cuddle material that just melts in your hands.” Kessler says the 13 new styles include tiger, pony, pig, cow, lion, elephant, monkey, giraffe, cat, pug, Chihuahua, frog and lamb (10″, bean filled; MSRP: $12.99).
For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide.
About Aurora
Aurora World, Inc. (www.auroragift.com), celebrating its 30th anniversary in 2011, is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters in the United States, United Kingdom, Hong Kong and Germany, has ascended quickly to become a respected leader in the world’s toy and gift character and contents industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.
