Jan 26, 2011

Aurora Showcases New Plush Collections Designed For Christian Market

Pico Rivera, CA – Aurora World Inc., known around the world as the go to company for high quality and affordable plush toys and gifts, will be showcasing three adorable plush lines for the Christian market during New York’s International Toy Fair (Booth #1349), February 13-16. The Christian plush lines include Jesus Loves Me, MiFe Mouse and the Blessings Collection. These are the perfect complement for parents and families whose preference is soft, huggable toys that illustrate and reflect their Christian principles.

“We are honored to serve the Christian market,” says Michael Kessler, Aurora’s SVP of sales and marketing. “Christian entertainment and the auxiliary products and services are segments that continues to show strong growth. Kessler adds that the timing couldn’t be better. “Expanding our existing product lines for Christians comes at a significant time for Aurora,” he says. “It’s one more important milestone as we mark our 30th anniversary this year.” Aurora’s plush collections designed for the Christian market include:

MiFe Mouse: part of a three-year licensing deal, Aurora released the Mife Mouse line featuring the ever-lovable chocolate colored meadow mouse. The collection is named from the Spanish words “my faith.” The Spirit Mouse (8″, MSRP $10) holds a cross in one hand while the “Lord is my Shepherd” Mouse (8″, MSRP $10) cradles a tiny baby lamb in its arms. Says Kessler, “We like to think of the MiFe Mouse as a reminder that big messages such as ‘my faith’ can by carried out by the smallest of creatures.”

Blessings Collection: highlighted by the 12″ Blessings Lamb Blankee, (MSRP $10), this cuddly-soft white lamb features a satin-lined white robe that flows down from the lamb’s upper torso and is embossed with a cross. A bow around the neck features scripted-font text that reads “Jesus Loves Me.” The cloud-like soft lamb can be customized with a 12″ gender-specific bib (MSRP $14). The girl’s bib is distinguished by frilled edges whereas the boy’s bib features a smooth edge.

Jesus Loves Me: “A line we’ve made exclusively for Christian parents of newborns,” explains Kessler. The line features the item Aurora is so well-known for, teddy bears, and features a sentiment that resonates deep in Christianity, “Jesus Loves Me.” The line includes a 7″ teether teddy bear assortment in pink or blue (MSRP $9); the pink 10″ Jesus Loves Me Musical Girl or boy lamb teddy bear (pull the loop to hear “Jesus Loves Me”; MSRP $16); and there are a pink and blue Jesus Loves Me Rattle assortment (6″, MSRP $6) to round out the collection.

For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide. Find Aurora on Facebook: www.facebook.com/auroraworld.

About Aurora World Inc.
Aurora World, Inc. (www.auroragift.com), celebrating its 30th anniversary in 2011, is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters in the United States, United Kingdom, Hong Kong and Germany, has ascended quickly to become a respected leader in the world’s toy and gift character and contents industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.